steves.com.au
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Steves: The $9M Perth Powerhouse
A deep dive into Australia's premier wine and dining destination
In a world of fleeting digital trends, Steves.com.au is a masterclass in physical-meets-digital dominance. This isn't just a restaurant website; it's the digital front door to a $9.1M revenue powerhouse that owns the Nedlands dining scene.
"They don't just sell wine; they sell an ecosystem. The website is a revenue engine, not a brochure."
The SEO Moat of 'Steves'
Dominating the search term 'steves' with 2,880 monthly searches is expected. The genius lies in capturing high-intent commercial queries like 'mouton rothschild' (1,450 volume) and 'durand wine opener' (1,040 volume). This is a sophisticated content strategy that turns wine enthusiasts into direct customers, bypassing marketplaces entirely.
The Hybrid Hospitality Model
With 58 employees and a revenue-per-employee ratio of ~$156k, Steves operates with lean efficiency for a physical venue. The tech stack—featuring Tailwind CSS, Bootstrap, and PWA capabilities—suggests a modern, mobile-first approach that supports their dual identity: a brick-and-mortar bar and a 24/7 e-commerce winestore.
The traffic split is telling. 57% organic search and 29% direct traffic indicate a brand that is both discoverable and memorable. In the restaurant industry, where discovery is often paid and fleeting, Steves has built a loyal, returning audience that treats the website as a destination, not just a menu preview.
- Revenue Engine: The 'Winestore' subdomain transforms the physical venue into a scalable e-commerce operation.
- Local SEO Dominance: Captures high-value 'near me' traffic ('tavern near me' - 1,110 volume) while competing nationally for luxury wine terms.
- Tech-Forward Stack: Utilizes modern frameworks (Tailwind, Ant Design) ensuring a fast, app-like experience crucial for conversion.
The Blueprint for Physical Retail
Steves proves that the future of hospitality is a unified digital-physical ecosystem. They aren't just a restaurant with a website; they are a media company that sells wine and experiences.
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Open Graph Image
http://winestore.steves.com.au/cdn/shop/files/Steves_Logo_AdManager_b823c913-667c-4094-a231-691ba3d07070.jpg?v=1723638398
Meta Tags
Steves Bar, Restaurant & Winestore | Perth Dining & Wine Experts
Experience Steves—an iconic Perth venue in Nedlands offering dining, events & a curated Wine collection. Discover our seasonal menu, wine selection, and event spaces today. Bar - Restaurant - Bottle Shop - Functions & Events Nedlands Bar & Restaurant
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About steves.com.au
Experience Steves—an iconic Perth venue in Nedlands offering dining, events & a curated Wine collection. Discover our seasonal menu, wine selection, and event spaces today. Bar - Restaurant - Bottle Shop - Functions & Events Nedlands Bar & Restaurant
Company Overview
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Technology Stack
steves.com.au uses 16 technologies across their website including hCaptcha, reCAPTCHA, Facebook Pixel, Zendesk, and more.
Security
hCaptcha, reCAPTCHA
Advertising
Facebook Pixel
Customer Support
Zendesk
E-commerce & Payments
Shopify
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
steves.com.au receives approximately 6.9K monthly visitors and ranks #2,289,649 globally. The website has a bounce rate of 21% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 0:16 on the site.
The majority of steves.com.au's traffic comes from .
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