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Stilo: The XML Conversion Powerhouse You've Never Heard Of
How a 38-person Canadian firm is quietly processing millions of XML documents for enterprise giants
While everyone chases AI hype, Stilo is mastering the unsexy but critical infrastructure of technical documentation. In a world drowning in unstructured content, they're the invisible architects making XML actually work for enterprise.
"They're not building the next SaaS unicorn—they're the plumbing that makes technical documentation flow."
The XML Conundrum
Stilo solves a problem most tech companies ignore: converting legacy documentation into modern DITA XML at scale. Their sweet spot? Taking messy, decades-old documentation from aerospace, medical device, and automotive companies and transforming it into structured, reusable content that actually works with modern publishing workflows.
The Numbers Don't Lie
Despite minimal web traffic (2,018 monthly visits), Stilo commands $4.4M in revenue with just 38 employees. That's $115k revenue per employee—efficient for a B2B services/tech hybrid. Their organic search strategy focuses on hyper-specific XML pain points like 'DITA reuse one topic with different images' (70 monthly searches), proving they own niche technical queries.
- CEO Bryan Tipper leads with 30+ years in technical communications
- CTO Jackson Klein architects their proprietary conversion engines
- Their stack: jQuery, Bootstrap, and Owl Carousel—functional but dated
- Traffic is 77.5% undefined (likely direct enterprise traffic, not public)
Stilo's secret sauce isn't technology—it's trust. When Boeing or Medtronic needs to convert 100,000 pages of legacy manuals to DITA XML, they don't hire a startup. They hire Stilo, a company that's been doing this since 2001. Their Twitter (@stiloint) and YouTube are ghost towns, but their [email protected] inbox stays full of RFPs.
The Unsexy Billion-Dollar Problem
While everyone chases AI, Stilo quietly dominates the infrastructure layer of technical documentation. In a world of AI-generated content, someone still needs to structure it. That's Stilo's moat.
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Stilo | XML Content Conversion | DITA XML - Stilo
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About stilo.com
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Technology Stack
stilo.com uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
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YouTube Embed
Fonts
Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
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Cloudflare
Traffic & Audience
stilo.com receives approximately 2.0K monthly visitors and ranks #9,215,126 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:00 on the site.
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