stocardapp.com
stocardapp.com
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Stocard: The Loyalty Card App Facing Obsolescence
A digital wallet for physical cards in a world moving to digital-native loyalty
Stocard positions itself as the digital home for your physical loyalty cards, but with only 320 monthly visits, it's fighting a losing battle against the shift to embedded, digital-native loyalty programs.
"Stocard's 1.6/5 Trustpilot rating suggests a fundamental product-market fit problem in a space dominated by seamless, native solutions."
The Shrinking User Base
With 28 employees generating $2.8M in revenue, Stocard operates at roughly $100K per employee—a figure that reveals either a struggling B2C model or an enterprise sales strategy that hasn't scaled. The 320 monthly visits indicate a user base in freefall, likely dominated by legacy users clinging to the app rather than new adoption.
The Digital Wallet Threat
Stocard's core value proposition—digitizing physical loyalty cards—has been systematically dismantled by Apple Wallet, Google Pay, and native retail apps. Why scan a QR code in Stocard when Starbucks or Sephora can offer personalized rewards directly within their branded experience? The 18,205 backlinks suggest historical SEO success, but current traffic indicates that relevance has evaporated.
The company's leadership—Matteo Poma and Loris Sironi—likely face an existential product pivot. The 'computers_electronics_and_technology' classification feels increasingly charitable; Stocard operates in the loyalty software space, where scale and network effects are everything. Without disclosed funding and with declining traffic, they're likely in survival mode.
- Legacy QR-code scanning model is obsolete in the NFC/Apple Wallet era
- 1.6/5 Trustpilot rating signals critical UX or reliability issues
- 28 employees for $2.8M revenue suggests unsustainable unit economics
- Global rank of #6.9M indicates near-zero organic discovery
Stocard is a relic of the pre-digital-wallet era
The app solves a problem that Apple and Google already solved better, faster, and more seamlessly. For founders and investors, this is a case study in the danger of building on top of infrastructure you don't control.
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Reviews (14)
Highly recommend!
Very light and easy to use. It's cool that you can add any card. I'm glad that I finally don't need a physical wallet at all and have everything I need on my phone.
Very poor DO NOT TRANSFER CARDS
Very poor DO NOT TRANSFER CARDS Stocard were excellent with good app And easy access to all Loyalty cards in one place no problems easy to access within your wallet BUT recently they sold out to Klarma who not have all your card information and personal details yet when they say transfer easily to Klarma app you lose all your cards and information Customer services say re download cards putting in info manually .. firstly why you brought that from Stocard abd seckndky why do I want to give you my personal al financial information ? Klarma already seem to have any payment cards stored( mine popped up in their wallet god knows how )and they ask you for more info won’t show any of your already saved cards The migration DID NOT work !! They have breached your privacy by selling our information to Klarma who do not allow access to previous cards The stocked app has been shut down with them saying download Klarma app no option to Contact Stocard direct ( the link they have sends you straight to the Klarma app) I’ve been battling with Klarma customers services for days with no resolution Please please find another loyalty card holding scheme unless you want Klarma to start Trying to get you to take out credit or credit cards etc using your info they already have thanks to Stocard who will have made money I’m sure from selling customers info !! As they say buyer beware !!!
Huge Mistake Stocard and Klarna!
Why on earth Stocards , which worked perfectly well before ,changed their system to Klarna, which is so bad that you cannot even get the cards to show, I will never know.I can no longer find my cards to show in a shop, made worse by the slow internet, and have had to resort to carrying physical cards again which is completely annihilating the reason Stocard existed.I tried to complai n to Klarna but they have no complaint email or contact other than a phone for their services . I would now be very careful abut ever using Klarna itself now as they have this hidden agenda of not being contactable Just an addition, Klarna, please note that i will no longer use your credit service ot have anything to do with you now.If you can mess up a perfectly good Stocard system for so many users, i dread to think of what else you can ruin
Stocard to no cards …
I was with stocard for years easy app to use, changed to stocard klarna -lost all my cards have to redo them all , took forever to set up stocard klarna, hated the app, like a trashy shopping site that offers plenty but dosent deliver. BUT I DISCOVERED AN APP CALLED SUPERCARDS WHICH IS LIKE THE OLD STOCARD.
STOCARD APP
I think it's bad that google are still advertising this app as the best one to use. It has stopped working! Supposedly transferred cards to Klarna who are asking for personal and financial details before I can access my cards again. DO NOT USE IT, in my opinion
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About stocardapp.com
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stocardapp.com receives approximately 320 monthly visitors and ranks #6,901,822 globally. The website has a bounce rate of 31% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:00 on the site.
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