stojo.co
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Stojo: The $2.3M Sustainability Playbook
How a 15-person team built a sustainable lifestyle brand with 31k monthly visitors
In a world drowning in single-use plastic, Stojo isn't just selling collapsible coffee cups—they're weaponizing convenience for sustainability. With a lean 15-person team and $2.3M in revenue, they've turned eco-anxiety into a profitable, scalable business model.
"Sustainability without convenience is just a hobby. Stojo made it a habit."
The Lean Green Machine
Stojo's 15-person team generates $153K per employee—exceptional for a DTC lifestyle brand. Their 46% direct traffic suggests a cult-like following, while 33% organic search captures intent-driven buyers searching for 'stojo collapsible water bottle' (180 monthly searches). This isn't viral growth; it's engineered loyalty.
The Trust Gap Problem
Here's the contradiction: a 2.4/5 Trustpilot rating from just 6 reviews. For a brand optimizing life through sustainability, this is a critical vulnerability. Either they're failing at post-purchase experience, or their review capture is broken. In 2024, a sub-3-star rating is a conversion killer—full stop.
Their tech stack reveals a modern DTC playbook: Tailwind CSS, Bootstrap, and DaisyUI for rapid UI iteration. They're using Splide for carousels and AOS for scroll animations—polish that matters for converting eco-conscious millennials. But with only 6 Trustpilot reviews, they're missing a massive social proof opportunity.
- Dominates branded search: 'stojo' (2,130 monthly volume) outpaces generic terms
- Replacement parts strategy: 140 monthly searches for 'stojo replacement parts' indicates recurring revenue potential
- Instagram presence: Single social profile suggests focused community building over spray-and-pray
- Zero funding: Bootstrapped or profitable—no dilution, full control
The Verdict: A Sleeping Giant with a Trust Problem
Fix the review engine and Stojo could 10x. The product-market fit is undeniable; the reputation management is broken.
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http://stojo.co/cdn/shop/files/Cover_Image_-_Stojo_574cd903-2193-456b-9785-54d0263fc29e.png?v=1711551919
Meta Tags
Stojo is sustainable living made simple. – Stojo Products Inc.
Optimize your life with our award-winning compact food storage and portable drinkware rooted in sustainability and safety.
Stojo is sustainable living made simple.
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Stojo
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Reviews (6)
Find someone else to buy goods from
I ordered goods on 14th November for a xmas present. At 14 December no sign. They said they would reship. By 22 December nothing so I asked my cc company for a recharge. In early January I received an email saying in warehouse in UK. I was actually out of the country. Upon my return I was informed by Parcel Force that I need to pay duty. As I had already asked for charge back I sent urgent email to Stojo asking them to confirm charge back. 24 hours later received an email explaining about duty and how it was the customer's responsibility. I then sent another email saying it wasn't about duty it was about the fact that they had not fulfilled order timely. I would never order from them again.
Takes your money, does not ship item; unresponsive communication
Many companies don't charge your account until they ship. In contrast, Stojo charged my account for the order immediately but never shipped it. Their responses to my email inquiries about the issue took a week each time, and though they said they would rectify and ship the item, they still did not do so. I had to dispute the charge with my bank. My conclusion is that either the company is actively fraudulent or is so profoundly incompetent as to amount to the same thing. I do not recommend that anyone purchase from this companuy.
Never received order from November and no one is responding
I bought some items in late November. Two separate orders. One of the orders I requested a refund on a few days later and they responded within an hour. The second order, I didn’t follow up on till late January. I kept following up via email and phone and social media till now and still no delivery and no update/response. I have requested a refund and filed a dispute with my bank for the transaction. Hoping to atleast get my $ back. Not impressed.
All three items I bought were defective!
EDIT: The owner has a very bad attitude as well! People, beware of this business! All three items I bought were defective, had scratches and leaks! Rude customer service as well! Beware of this store!!!
BEWARE: FAKE DISCOUNT
I’ve been wanting their stuff for a while and was excited to see a steep “discount” for Black Friday. I thought something was off with their ridiculously high shipping fee - they drop ship from China and marked up the prices exactly 50% to give a fake 50% Black Friday “discount”. I’m glad I noticed it and didn’t fall for their despicable marketing tactics.
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About stojo.co
Optimize your life with our award-winning compact food storage and portable drinkware rooted in sustainability and safety.
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Technology Stack
stojo.co uses 23 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
stojo.co receives approximately 31.6K monthly visitors and ranks #806,195 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 1:00 on the site.
The majority of stojo.co's traffic comes from undefined, undefined, .
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