stop-painting.com
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Stop Painting: The Unsexy Billion-Dollar Niche
How a 27-person team built a $7.5M empire on warehouse safety
While SaaS founders chase AI trends, a 27-person team in Ohio quietly built a $7.5M business solving the unsexy problem of 'where not to paint.' Stop-Painting.com isn't a tech startup—it's a precision tool for industrial safety, and its numbers tell a story of untapped vertical SaaS potential.
"They're not selling signs—they're selling liability prevention, and that's a subscription-like business in disguise."
The Invisible Customer
Their traffic data reveals a stark reality: 88% of visits are from 'undefined' countries, suggesting their customer base is dominated by domestic industrial buyers who don't browse—they purchase. With 50% direct traffic, this isn't a discovery play; it's a repeat purchase engine for facility managers who know exactly what they need. The 27 employees likely handle everything from print production to customer service, creating a moat through operational efficiency rather than tech.
The SEO Gold Mine They're Missing
Their top keywords reveal a fragmented, high-intent market: 'handicap parking sign' (660 monthly volume) and 'sweat may cause slippery floors' (370 monthly) are hyper-specific problems. Yet their organic search is only 37%—a massive opportunity. They rank for niche terms like 'street reflectors on road laws in Ohio' but haven't captured the broader 'warehouse safety signs' category. This is a classic case of a business built on referrals, not search dominance.
The tech stack (jQuery, Bootstrap, Vite) reveals a pragmatic, not flashy, approach. They're not building a platform—they're building a print-on-demand machine. Social profiles exist but show minimal activity, suggesting they rely on B2B relationships, not brand storytelling. The owner, Cliff Lowe, and plant manager John Lowe likely run this as a family-style operation, prioritizing margins over scale.
- Dominates a hyper-niche: industrial floor marking and safety signage
- Operates with lean efficiency: $278K revenue per employee
- Leverages direct relationships over digital marketing
- Targets a market that values reliability over innovation
The Untapped Potential
This isn't a tech company—it's a vertical SaaS in disguise, waiting for a platform play.
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Stop Painting Industrial Warehouse Supplies | InSite Solutions
Shop Stop-Painting.com to keep your facility or worksite organized and safe with high-quality and high-visibility signs, labels, markers, and tapes.
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About stop-painting.com
Shop Stop-Painting.com to keep your facility or worksite organized and safe with high-quality and high-visibility signs, labels, markers, and tapes.
Company Overview
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Technology Stack
stop-painting.com uses 25 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, HSTS, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CDN
cdnjs
Cloud & Hosting
Cloudflare
Traffic & Audience
stop-painting.com receives approximately 7.7K monthly visitors and ranks #2,831,114 globally. The website has a bounce rate of 53% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:42 on the site.
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