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StoryPoint: The Data-Driven Senior Living Playbook
How a $324M senior living company dominates local SEO and what founders can learn from it
In a sector dominated by legacy brands and slow-moving giants, StoryPoint is quietly building a digital fortress. With $324.7M in revenue and 164K monthly visits, they aren't just selling retirement homes—they're mastering the search intent of anxious families.
"StoryPoint isn't playing the national branding game; they're winning the hyper-local search war one long-tail keyword at a time."
The SEO Playbook
While competitors fight for generic terms like 'assisted living,' StoryPoint targets high-intent, low-competition keywords. Ranking for 'retirement communities waukee iowa' (3,100 monthly volume) and 'assisted living in white lake mi' proves they understand that the decision to move a parent is geographic and emotional. They capture the 69% of traffic that comes from organic search, bypassing expensive PPC battles.
The Human Touch at Scale
With 913 employees supporting a $324M revenue stream, StoryPoint maintains a ratio that suggests high-touch service. Key leadership roles like 'Life Enrichment Director' and 'Wellness Director' aren't just titles—they are the product. Their 'Shine. Everyday.' brand promise is operationalized through a resident-focused model that scales across multiple locations without losing the local feel.
The tech stack reveals a modern approach: Tailwind CSS, Bootstrap, and PWA capabilities suggest a team that prioritizes speed and mobile accessibility. For an industry often criticized for being tech-averse, StoryPoint's digital infrastructure is surprisingly sophisticated, likely a key driver behind their 24% direct traffic (brand recognition).
- Hyper-local SEO dominance: Ranking for specific city-based keywords drives high-intent traffic.
- Content strategy alignment: Keywords like 'gift for old man' signal an understanding of the broader caregiver journey, not just the point of sale.
- Modern tech stack: Using jQuery, Slick, and Tailwind ensures a fast, accessible user experience for an older demographic.
The Verdict: A B2C Masterclass in a B2B World
StoryPoint proves that even in high-stakes, emotional industries, digital dominance starts with understanding the specific, local questions your customers are asking.
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StoryPoint Group | Shine. Everyday.
StoryPoint offers independent, assisted and memory care living options. Our resident focused model allows you to enjoy retirement at every stage of life.
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About storypoint.com
StoryPoint offers independent, assisted and memory care living options. Our resident focused model allows you to enjoy retirement at every stage of life.
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storypoint.com uses 31 technologies across their website including AccessiBe, Google Maps, Font Awesome, Adobe Fonts, and more.
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AccessiBe
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Google Maps
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Font Awesome, Adobe Fonts, Google Fonts
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HSTS
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PHP
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WordPress
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storypoint.com receives approximately 164.3K monthly visitors and ranks #286,490 globally. The website has a bounce rate of 75% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:36 on the site.
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