9:41
strapi.io
Screenshot of strapi.io
strapi.io favicon

strapi.io

22 technologies
VerifiedVisit624.7K/mo$3M2722 Tech16 Leads
Deep Dive

Strapi: The Open-Source Engine Powering the Headless Web

27 employees, 624K monthly visitors, and the battle for the CMS soul.

While legacy giants like WordPress struggle to adapt to the API-first era, Strapi has quietly built the infrastructure for the next generation of digital experiences. Itโ€™s not just a CMS; itโ€™s a developer-first content engine.

624K
Monthly Visitors
27
Employees
$2.6M
Annual Revenue
57%
Organic Search Traffic

"Strapi proves that a lean, open-source model can outmaneuver enterprise software giants by aligning with the developer workflow."

The Developer-Led Moat

Strapiโ€™s traffic tells a clear story: 57% comes from organic search. Developers arenโ€™t being sold to; they are finding Strapi on their own terms. With a tech stack featuring Vite and Next.js, they speak the native language of modern frontend engineers. The 'strapi docker' keyword volume confirms this isn't a toyโ€”it's infrastructure being deployed in complex environments.

The Efficiency Paradox

Here is the provocative reality: Strapi generates $2.6M in revenue with only 27 employees. That is nearly $100K in revenue per employee. While their global rank of #76,931 might seem modest compared to legacy CMS giants, their efficiency ratio suggests a highly scalable, product-led growth engine that doesn't rely on massive headcount.

The headless CMS market is crowded, yet Strapi dominates the conversation around 'headless cms' (27,990 monthly searches). They aren't just competing on features; they are competing on philosophy. By being open-source (JavaScript/TypeScript), they avoid the vendor lock-in that plagues their SaaS competitors.

  • Traffic Dominance: Captures over 100K searches for 'strapi' alone.
  • Tech Alignment: Native integration with Vite and Astro signals modernity.
  • Lean Operations: High revenue-per-employee ratio indicates strong unit economics.
โœ—Does not offer a proprietary cloud hosting monopoly
โ†’
Focuses entirely on the core API layer
โœ—Avoids complex enterprise licensing fees
โ†’
Empowers developers to deploy anywhere (Docker, AWS, Vercel)

The Verdict: The WordPress of the API Era?

Strapi is positioning itself as the default backend for the modern web stack. With a lean team and massive organic pull, they are winning the hearts of developers, which is the only currency that matters in infrastructure software.

What tech stack does Strapi use?

42 detected
Error Tracking1
Privacy & Consent1
Email Marketing1
Marketing Automation1
Customer Support1
Performance1
Build Tools1
Frontend Frameworks3
Tracking & Analytics20
G
Google Analytics
G
Google Tag Manager
H
Hotjar
L
LinkedIn Insight Tag
G
Google Tag Manager
H
Hotjar
M
Microsoft Ads (Bing)
H
HubSpot
S
Sentry
G
Google Tag Manager
H
HubSpot
H
Hotjar
L
LinkedIn Insight Tag
B
Bing
L
LinkedIn
G
Google DoubleClick
G
Google Analytics
T
Tracking Pixel
A
Analytics Service
A
Amplitude

How much traffic does Strapi get?

Traffic & Engagement

624.7K
Monthly Visits
3.3
Pages/Visit
2:31
Avg. Duration
44%
Bounce Rate
Monthly Traffic Trend-9%
683.1K
Oct 2025
Oct
652.1K
Nov 2025
Nov
624.7K
Dec 2025
Dec

Traffic Sources

Search
57%
Direct
34%
Social
2%
Referrals
7%
Email
0%
Paid
1%

Where is Strapi's audience located?

๐ŸŒ10.9%
๐ŸŒ7.1%
๐ŸŒ5.9%
๐ŸŒ4.3%
๐ŸŒ3.4%

What keywords does Strapi rank for?

5 keywords
1strapi104.0K vol$1.93
2strapi cms9.4K vol$3.43
3headless cms28.0K vol$9.50
4strapi cloud2.8K vol$3.98
5strapi docker1.5K vol$4.31

How is Strapi's SEO?

Open Graph Image

OG Image preview
og:image

https://delicate-dawn-ac25646e6d.media.strapiapp.com/HP_meta_b32f546a40.png

Meta Tags

title44 chars

Strapi - Open source Node.js Headless CMS ๐Ÿš€

description164 chars

Strapi is the next-gen headless CMS, open-source, JavaScript/TypeScript, enabling content-rich experiences to be created, managed and exposed to any digital device.

languageEN

H1 Tags

h1The Open-Source Headless CMS for AI powered Websites and Apps
h1Building your websites and appsโ€จthe way you want is hard
h1Helping developers to build websites and apps in minutes instead of days with a fully customizable CMS

Schema Types

Unknown

Who works at Strapi?

Loading leads...

What do customers think of Strapi?

Strapi

Strapi

0.0
0 reviews
โœ“ Claimed

Categories

e-Commerce Solution Provider#undefinedSoftware Vendor#undefinedDatabase Management Company#undefinedAutomation Company#undefinedSoftware Company#undefinede-Commerce Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
12/28/2018

Contact Information

Address:
128 rue la Boรฉtie
Paris, FR

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Strapi

What is Strapi's Revenue?
Strapi generates approximately $3M in annual revenue. With 27 employees, that's $98,000 per employee.
What does Strapi do?
Strapi is the next-gen headless CMS, open-source, JavaScript/TypeScript, enabling content-rich experiences to be created, managed and exposed to any digital device.
What technologies does Strapi use?
Strapi uses 22 technologies across their website including Error Tracking, CMS, Cloud & Hosting. Key technologies include Sentry, Strapi, Contentful, Amazon Web Services, AWS CloudFront.
Who are Strapi's competitors?
Strapi's main competitors include GraphCMS, ButterCMS, Prismic, Storyblok, Sanity.io. These companies operate in similar markets and compete for the same customer base.
What do customers think of Strapi?
Strapi has a Trustpilot score of 0.0 out of 5 (0 stars).

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Strapi?

Export strapi.io Data

Download the complete tech stack, analytics, leads, and company data for strapi.io in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About strapi.io

Strapi is the next-gen headless CMS, open-source, JavaScript/TypeScript, enabling content-rich experiences to be created, managed and exposed to any digital device.

Company Overview

strapi.io
Website
computers_electronics_and_technology
Industry
#76,931
Global Rank
624.7K
Monthly Visitors
22
Technologies
16+
Employees

Contact strapi.io

Technology Stack

strapi.io uses 22 technologies across their website including Sentry, Strapi, Contentful, Amazon Web Services, AWS CloudFront, and more.

Error Tracking

Sentry

CMS

Strapi, Contentful

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

Cookiebot

Email Marketing

SendGrid

Marketing Automation

HubSpot

Traffic & Audience

624.7K
Monthly Visits
44%
Bounce Rate
3.3
Pages/Visit
2:31
Avg. Duration

strapi.io receives approximately 624.7K monthly visitors and ranks #76,931 globally. The website has a bounce rate of 44% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:31 on the site.

The majority of strapi.io's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is strapi.io?
Strapi is the next-gen headless CMS, open-source, JavaScript/TypeScript, enabling content-rich experiences to be created, managed and exposed to any digital device.
How much does strapi.io cost?
You can view strapi.io's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does strapi.io use?
strapi.io uses 22 technologies including Sentry, Strapi, Contentful, and 16 more. View the full tech stack analysis above.
How do I contact strapi.io?
You can contact strapi.io through their contact page.
What are strapi.io's social media accounts?
strapi.io is active on github, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is strapi.io hiring?
Check strapi.io's careers page for current job openings and opportunities. The company has 16+ known employees.
How popular is strapi.io?
strapi.io receives approximately 624.7K monthly visitors and ranks #76,931 globally. Traffic is declining by 4.2% month-over-month.

Related Searches

strapi.io pricingstrapi.io reviewsstrapi.io alternativesstrapi.io loginstrapi.io careerswhat is strapi.iostrapi.io tech stackstrapi.io contactstrapi.io vs competitorsstrapi.io featureshow to use strapi.iostrapi.io integrations

This page provides publicly available information about strapi.io. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit strapi.io directly at https://strapi.io.