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Storyblok: The CMS That Bridges Code and Content
How a headless CMS with a visual editor is winning over developers and marketers alike.
The CMS market is crowded with legacy giants and pure headless purists, but Storyblok is executing a rare dual-strategy: it treats developers and marketers as equals. By combining a developer-first API with a drag-and-drop visual editor, they are solving the decade-old conflict between content velocity and technical flexibility.
"They aren't just selling a CMS; they are selling peace of mind between the CTO and the CMO."
The Trojan Horse Strategy
Storyblok’s dominance (1.3M monthly visits) stems from a unique acquisition loop. Marketers land on the site searching for a 'visual editor'—drawn in by the promise of no-code control—while developers arrive searching for 'headless CMS'. Storyblok captures both intent streams with a single product. With only 11 employees generating an estimated $1M in revenue, their efficiency per head is exceptionally high, suggesting a product-led growth model that relies on the tool's inherent viral loop within organizations.
Traffic & Brand Dominance
Despite a modest revenue figure, their digital footprint is massive. With 5.5 million backlinks and a global rank hovering around #32,000, Storyblok punches well above its weight class in SEO authority. The data reveals a critical insight: 50% of their traffic is direct. This indicates high brand recall and repeat usage—a strong signal of product stickiness in a market where users often churn between free tiers.
The competitive landscape is fierce, with rivals like Contentful and Sanity. However, Storyblok’s 'Create with Joy' and 'Scale with Intelligence' positioning targets the friction points of those platforms. While pure headless CMSs require coding for every layout change, and traditional CMSs are slow and monolithic, Storyblok occupies the middle ground. Their tech stack, utilizing Bootstrap and PWA capabilities, suggests a focus on speed and accessibility, essential for the global brands they claim to serve.
- **The Visual Editor Gap:** Solves the 'blind content entry' problem inherent in pure API-first CMSs.
- **Framework Agnostic:** Promises build times under 5 minutes for popular frameworks (Vue, React, etc.).
- **Dual-Audience Fit:** The only platform where non-technical stakeholders don't feel locked out of the developer's workflow.
The Efficiency Play
Storyblok proves that in the SaaS gold rush, a lean team with a differentiated product can outmaneuver giants. They aren't just managing content; they are managing the relationship between code and creativity.
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5 keywordsHow is Storyblok's SEO?
Open Graph Image
https://a.storyblok.com/f/88751/1940x1160/80254f7124/storyblok-default-og.png/m/1000x593/
Meta Tags
Storyblok — Headless CMS with Visual Editor | Storyblok
Storyblok is a content management system that helps your developer and marketing teams get value from your content faster.
Storyblok - Headless CMS with Visual Editor | Storyblok
Storyblok is an intuitive content management system that helps your developer and marketing teams get value from your content faster and create innovative digital experiences.
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Reviews (10)
Love the tool, support is alright, hate the pricing model
I love the tool itself. I think the visual editor is amazing. It's great that for 1 developer there is a nice free tier. Their support is alright. You get more out of it if you're a developer. When it comes to their pricing, I think it makes no sense. They charge per user per seat, instead of charging for amount of content on the site. So my client pays $120/year just for having an account? $240/year if they add another person? WTF! That makes no sense. Why not keep it free tier until they actually use a certain amount of content? That'd make way more sense and make the product much more viable in my opinion. Love the product but with this pricing model it's a bit f*cked. I don't care if other companies do the same with their pricing models. It's a bad practice.
Pricing changes that reduce value and push unnecessary upgrades
We’ve been using Storyblok for client projects and have generally appreciated the editor experience and flexibility. However, the recent pricing changes introduced in April 2025 have been deeply disappointing. The new Growth plan now includes fewer assets (2,500) than the old Entry plan (4,000), which means customers who previously fit comfortably within their plan are suddenly forced to upgrade to a much more expensive tier (Growth Plus, +$250/month) just to keep working as before. In our case, we even had a prior agreement with Storyblok to pay on a Pay-as-You-Go basis for assets, which would have been a fair and flexible solution. With the new pricing, this option has been removed entirely, leaving us with no reasonable alternative. From our perspective, this isn’t “aligning with market needs” — it’s reducing value and putting customers in a corner where they must pay significantly more for no meaningful gain. For agencies like ours, this creates unnecessary friction and makes it difficult to recommend Storyblok for current and future clients. The platform itself is good, but the direction of the pricing model is a dealbreaker. Unless there’s a change, we will be moving our projects elsewhere.
Extremely Disappointing Changes and…
Extremely Disappointing Changes and Unprofessional Behavior Storyblok has made drastic changes to their subscription plans that severely impact existing customers. Where plans previously included unlimited languages, they now only offer two – and the number of assets (e.g. uploaded images) has been slashed to less than half. We’ve spent the past six months building our websites based on the original offering, and we’re now facing an absurd price increase with no regard for existing users. Price adjustments over time are understandable, but these aren’t adjustments – they’re major changes to the core value of the product. On top of this is the lack of support or communication. Unless you’re on an Enterprise plan, it’s impossible to get in touch with anyone at Storyblok over phone. Simply just bad practise and arrogant behavior.
Massive price increase for existing customers
Storyblok changed pricing, which affected existing customers in an extreme way. Previously there were unlimited languages on all plans, now only 2 are free, and every additional language costs 20€ / month. They also considerably lowered various limits (traffic, max assets,etc.). This all lead to customers suddenly being confronted with a price hike of up to 800% and possibly even more. And all this within a 2 months notice. it's quite the horror-scenario - not only for customers, who suddenly simply can't afford their CMS anymore - possibly only a few months after their site launched, but also for agencies, that recommend Storyblok. Many companies adapt their prices from time to time, but affecting existing customers in such an extreme way is simply greedy and unpleasent. They also lock many basic features behind the higher plans. It's really a shame, since the tech and dev/support people really seem great. But this stunt has completely alienated me (and many more) from this company.
Good tool, unreliable company
The tool is good, but the company is not reliable. I used to recommend Storyblok, but now they are raising pricing 2,2x without a justified reason. Result: we have to migrate all the content and integration work to another tool.
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About storyblok.com
Storyblok is a content management system that helps your developer and marketing teams get value from your content faster.
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Technology Stack
storyblok.com uses 13 technologies across their website including Font Awesome, Sentry, Storyblok, and more.
Fonts
Font Awesome
Error Tracking
Sentry
CMS
Storyblok
Advertising
Google Ads
Analytics & Marketing
RudderStack, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
storyblok.com receives approximately 1.3M monthly visitors and ranks #32,648 globally. The website has a bounce rate of 48% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 3:46 on the site.
The majority of storyblok.com's traffic comes from undefined, undefined, .
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