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contentful.com

18 technologies
VerifiedGrowingVisit992.3K/mo$191M95618 Tech25 Leads
Deep Dive

Contentful: The AI-Powered Content Engine

How a $350M funded platform is redefining digital experience at scale

Contentful isn't just another headless CMS—it's a full Digital Experience Platform (DXP) using AI to personalize and optimize content at scale. With $350M in funding and nearly 1,000 employees, they're building the infrastructure for the next generation of digital interactions.

$191.4M
Annual Revenue
956
Employees
992K
Monthly Visits
$349.6M
Total Funding

"Contentful has moved beyond being a 'headless CMS' to become an AI-driven content engine that actually powers personalization at scale."

The Growth Trajectory

Contentful's traffic shows 59% direct traffic—a strong indicator of brand loyalty and repeat usage. With 992K monthly visits and a #25,302 global rank, they dominate the enterprise CMS conversation. Their organic search strategy captures 32% of traffic, driven by branded terms like 'contentful' (68K monthly searches) and high-intent keywords like 'contentful pricing' (1.9K monthly searches).

Enterprise-First Strategy

The company's 956 employees and $191.4M revenue signal a mature, enterprise-focused operation. Their customer base isn't SMBs—it's Fortune 500 companies needing scalable content infrastructure. The 3.4/5 Trustpilot rating (from just 9 reviews) suggests they're not chasing volume, but rather quality enterprise contracts that drive significant ARR.

What makes Contentful unique is their pivot from pure headless CMS to AI-driven DXP. They're not just storing content anymore—they're using analytics to help clients personalize experiences. This positions them against traditional CMS giants while avoiding the commodity trap of basic headless platforms.

  • AI-driven personalization engine (not just content storage)
  • Enterprise-scale infrastructure with 956 employees
  • Strong direct traffic (59%) indicating platform stickiness
  • Strategic pivot from CMS to full DXP category leader
Not competing on open-source community size
Enterprise-grade AI personalization
Avoiding the SMB/developer hobbyist market
High-value contracts driving $191M revenue
Limited public reviews compared to competitors
Strong brand equity (59% direct traffic)

The Verdict: Enterprise AI Content Leader

Contentful has successfully pivoted from headless CMS to AI-powered DXP, capturing enterprise market share with a $191M revenue engine and $350M war chest.

What tech stack does Contentful use?

20 detected
Security1
Error Tracking1
Cloud & Hosting1
Privacy & Consent1
Marketing Automation1
E-commerce & Payments1
Analytics & Marketing1
Web Standards1
Build Tools1
UI Libraries1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics2
G
Google Analytics
G
Google Tag Manager

How much traffic does Contentful get?

Traffic & Engagement

992.3K
Monthly Visits
18.3
Pages/Visit
7:27
Avg. Duration
33%
Bounce Rate
Monthly Traffic Trend-11%
1.1M
Oct 2025
Oct
962.9K
Nov 2025
Nov
992.3K
Dec 2025
Dec

Traffic Sources

Search
32%
Direct
59%
Social
1%
Referrals
7%
Email
0%
Paid
1%

Where is Contentful's audience located?

🌍32.0%
🌍8.8%
🌍7.1%
🌍6.4%
🌍3.6%

What keywords does Contentful rank for?

5 keywords
1contentful68.3K vol$3.46
2contentful cms4.9K vol$5.73
3contenful3.3K vol$5.51
4contentful case studies1.7K vol$9.50
5contentful pricing1.9K vol$20.21

How is Contentful's SEO?

Open Graph Image

OG Image preview
og:image

https://images-www.contentful.com/jtqsy5pye0zd/7lBI01K3NAF1S9JZvC4rkV/478c66f4f3db3ef6c500039d3672049d/image.png

Meta Tags

title59 chars

Content that scales. Experiences that convert. | Contentful

description138 chars

Contentful DXP uses AI-driven analytics to help you personalize, optimize, and create standout digital experiences at scale. Effortlessly.

og:title

Content that scales. Experiences that convert.

languageEN

H1 Tags

h1Sorry, content chaos — your time’s up

Schema Types

Organization

What is Contentful's revenue?

$191M
Annual Revenue
956
1%
Employees
$200K
Revenue/Employee
$350M
Total Funding
$3.0B
Valuation
Berlin, DEU
Headquarters

Who works at Contentful?

Loading leads...

What do customers think of Contentful?

Contentful

Contentful

3.4
9 reviews

Categories

Software Company#undefinedWeb Hosting Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (8)

Filter by rating:
Vincent JOSSE
1/19/2026
🇫🇷 France5 reviewsOrganicUnverified
Experience date: 1/19/2026
Good tool with generous free tier

Good tool with generous free tier

Anonymous
6/8/2023
🇬🇧 United Kingdom4 reviewsOrganicUnverified
Experience date: 6/8/2023
Frustrating, lots of limitations.

Contentful sounded like an excellent CMS and a powerful tool enabling content managers to produce content for many regions. But it ends up that the Contentful CMS has lots of limitations, for example, the number of content types and the lack of conditional fields. For the price that is paid for an enterprise plan, it is the minimum expected for a CMS. It's just frustrating.

👍 1
Michele La Corte
11/20/2024
🇮🇹 Italy1 reviewsOrganicUnverified
Experience date: 11/19/2024
Changing limits and plans on ongoing accounts

It’s okay to change plans. It’s okay to introduce new offerings to the market. What is not okay is altering the terms of a plan for clients who have already committed to your services. Two years ago I signed up for a BASIC plan with 4 locales, 4 environments, and other features. However, CONTENTFUL arbitrarily decided to step-by-sptep reduce the benefits of my plan. At first, they removed one environment—which I reluctantly accepted since I didn’t need all four. But now, they’ve downgraded my plan to only 3 locales. This is a critical issue because the website I built for a top client supports 4 languages. To make matters worse, the don't provide an option to purchase an additional locale. The only solution they offer is upgrading to a plan that costs almost seven times more than what I currently pay—jumping from $300 per month to an outrageous $2,000 per month. That’s $24,000 annually against $3,600. I feel cheated. I feel betrayed. I need to look up the definition of "hoax" to see if this qualifies. This is the most unprofessional behavior I have ever encountered. I no longer trust this company, and there is no way I’m committing to such an exorbitant contract. My only choice now is to migrate everything to a new HCMS. Utterly disappointed doesn’t even begin to cover it.

Toni
9/16/2024
🇬🇧 United Kingdom10 reviewsOrganicUnverified2 reviews on this domain
Experience date: 9/16/2024
Awful, glitchy - avoid

Unfortunately I have no choice but to use Contentful. If you have a choice - steer clear. Glitchy, cursor jumps around, ranges from bad to unusable. 'Helpful' suggestions from customer service include disconnecting from my home wifi and using a mobile hotspot, or trying a fourth browser to add to the three that it hasn't worked on so far.

Giobanno
4/20/2024
🇳🇱 Netherlands59 reviewsOrganicUnverified
Experience date: 4/19/2024
Worthless

I am stuck with a question so I joined the Discord looking for support. First my question was left unanswered and when I approached a few contentful team members privately none of them responded either. Worthless support, limited platform. No thanks!

Frequently Asked Questions about Contentful

What is Contentful's Revenue?
Contentful generates approximately $191M in annual revenue. With 956 employees, that's $200,200 per employee. The company has raised $350M in total funding.
What does Contentful do?
Contentful DXP uses AI-driven analytics to help you personalize, optimize, and create standout digital experiences at scale. Effortlessly.
How fast is Contentful growing?
Contentful employee count has changed by 1% year over year.
What technologies does Contentful use?
Contentful uses 18 technologies across their website including Security, Error Tracking, CMS. Key technologies include HSTS, Sentry, Contentful.
Who are Contentful's competitors?
Contentful's main competitors include Strapi, Contentstack, WordPress, Sanity, Prismic. These companies operate in similar markets and compete for the same customer base.
What do customers think of Contentful?
Contentful has a Trustpilot score of 3.4 out of 5 (3 stars) based on 9 customer reviews.

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About contentful.com

Contentful DXP uses AI-driven analytics to help you personalize, optimize, and create standout digital experiences at scale. Effortlessly.

Company Overview

contentful.com
Website
computers_electronics_and_technology
Industry
#25,302
Global Rank
992.3K
Monthly Visitors
18
Technologies
25+
Employees

Contact contentful.com

Technology Stack

contentful.com uses 18 technologies across their website including HSTS, Sentry, Contentful, and more.

Security

HSTS

Error Tracking

Sentry

CMS

Contentful

Cloud & Hosting

Vercel

Privacy & Consent

Osano

Marketing Automation

Marketo

Traffic & Audience

992.3K
Monthly Visits
33%
Bounce Rate
18.3
Pages/Visit
7:27
Avg. Duration

contentful.com receives approximately 992.3K monthly visitors and ranks #25,302 globally. The website has a bounce rate of 33% with visitors viewing an average of 18.3 pages per visit. Users spend an average of 7:27 on the site.

The majority of contentful.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is contentful.com?
Contentful DXP uses AI-driven analytics to help you personalize, optimize, and create standout digital experiences at scale. Effortlessly.
How much does contentful.com cost?
You can view contentful.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does contentful.com use?
contentful.com uses 18 technologies including HSTS, Sentry, and 12 more. View the full tech stack analysis above.
How do I contact contentful.com?
You can contact contentful.com via email at [email protected] or through their contact page.
What are contentful.com's social media accounts?
contentful.com is active on github, twitter, youtube, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is contentful.com hiring?
Check contentful.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is contentful.com?
contentful.com receives approximately 992.3K monthly visitors and ranks #25,302 globally. Traffic is growing by 3.1% month-over-month.

Related Searches

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This page provides publicly available information about contentful.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit contentful.com directly at https://contentful.com.