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Stratus HR: The Finance-Backed PEO Disruptor
How a 45-person team is carving a niche in HR outsourcing with accountability-first service
In a crowded PEO market dominated by giants like ADP and Paychex, Stratus HR is betting on radical accountability to win. They've built a $7.2M business not on scale, but on a promise: when your HR fails, they take the heat.
"Stratus HR isn't just outsourcing your HR—they're owning the entire outcome."
The Finance-First Positioning
Stratus HR's 'finance' industry categorization is telling. Unlike generic HR firms, they speak the language of CFOs and controllers. Their top keywords—'employee attrition young vs old', 'pros and cons of firing an employee'—reveal a client base obsessed with bottom-line impact, not just compliance. This isn't about paperwork; it's about risk mitigation and cost control.
The Traffic Paradox
With 22,286 monthly visits but a global rank of #1.3M, Stratus HR operates in a hyper-localized bubble. The 'undefined' country data suggests their analytics is misconfigured or they're targeting a narrow, non-global market. Yet, 54% direct traffic is exceptional for a B2B service—proving their brand sticks. Clients aren't discovering them; they're seeking them out by name.
The leadership team—Co-Owners John Farnsworth and Michelyn Farnsworth—signals a family-owned ethos in a corporate industry. This isn't a VC-backed rocket ship; it's a deliberate, relationship-driven business. Their tech stack is pragmatic: Tailwind CSS, Google Analytics, and Microsoft Ads. No flashy AI or blockchain—just tools that convert. Their lack of public reviews (Trustpilot N/A) is a red flag for outsiders but suggests they operate on referrals, not volume.
- Accountability-first model: They own the outcome, not just the process
- Finance-oriented language: Speaks directly to CFOs and controllers
- High direct traffic (54%): Strong brand recall in a niche market
- Lean team: 45 employees generate $7.2M in revenue (~$160K/employee)
Stratus HR is the boutique hotel of PEOs
They won't scale to 10,000 clients, but for the right business, their accountability promise could be worth the premium.
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Stratus HR® | HR Outsourcing Solutions
HR outsourcing services redefined. Work with a PEO provider that takes complete accountability, with a world-class team and best-in-class software.
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About stratus.hr
HR outsourcing services redefined. Work with a PEO provider that takes complete accountability, with a world-class team and best-in-class software.
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stratus.hr uses 17 technologies across their website including HSTS, unpkg, Cloudflare, and more.
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Traffic & Audience
stratus.hr receives approximately 22.3K monthly visitors and ranks #1,361,495 globally. The website has a bounce rate of 74% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:11 on the site.
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