9:41
streamlabs.com
Screenshot of streamlabs.com
streamlabs.com favicon

streamlabs.com

16 technologies
VerifiedGrowingVisit4.6M/mo$15M10416 Tech
Deep Dive

Streamlabs: The 900-lb Gorilla of Live Streaming

How a $15M revenue startup commands 4.5M monthly visits and owns the creator tools market

In the gold rush of live streaming, Streamlabs didn't mine for gold—they sold the picks and shovels. While Twitch and YouTube battle for viewers, Streamlabs quietly built a $15M empire by owning the entire creator toolkit stack. But with a 2/5 Trustpilot rating and fierce competition, the cracks are showing.

4.56M
monthly visits
$15.1M
annual revenue
57%
direct traffic
2.1M
backlinks

"Streamlabs doesn't just serve streamers—it has become the infrastructure layer for the entire creator economy."

The Creator Lock-In Strategy

With 33% organic search traffic and 57% direct traffic, Streamlabs has achieved what every SaaS dreams of: brand dominance. When creators search 'streamlabs' (395K monthly searches) or even 'stream labs' (28K), they're already captive. The 2.1M backlinks create a moat that's nearly impossible to breach. But here's the kicker—this traffic comes at a cost: a 2/5 Trustpilot rating from 1,441 reviews suggests user satisfaction is the trade-off for market penetration.

The Revenue Paradox

At $15.1M revenue with 104 employees, Streamlabs generates $145K per employee—a solid efficiency ratio. But the math reveals a concerning reality: 4.5M monthly visitors yielding $15M annually means each visitor is worth just $0.33 in revenue. For a company selling 'premium' streaming tools, this suggests either a freemium model bleeding value or a massive upsell opportunity being left on the table. The 33% organic search traffic indicates they're not even capturing their full audience.

The tech stack tells a story of rapid iteration and modern web practices: Vite and Webpack for build optimization, Tailwind CSS for rapid UI development, and PWA capabilities for offline functionality. Yet, the inclusion of jQuery and Bootstrap alongside modern frameworks hints at legacy code debt that could slow future innovation. This is a company scaling faster than its technical foundation can comfortably support.

  • Dominates search for 'streamlabs' variants (433K+ monthly searches)
  • 57% direct traffic proves brand recall and user loyalty
  • 2.1M backlinks create an SEO moat that's nearly unassailable
  • 104 employees generating $15M revenue shows lean operations
  • 2/5 Trustpilot rating signals potential churn and support issues
Negative user sentiment (2/5 rating)
Dominant brand recognition (57% direct traffic)
Low revenue-per-visitor ($0.33)
Massive SEO moat (2.1M backlinks)
Legacy tech debt (jQuery/Bootstrap)
Lean operations ($145K/employee)
Limited public funding visibility
Complete ecosystem (OBS + alerts + merch + tipping)

The Streaming Infrastructure Play

Streamlabs isn't just a tool company—it's the operating system for live entertainment. But to justify its valuation, it must solve the user satisfaction crisis and capture more value from its massive audience.

What tech stack does Streamlabs use?

25 detected
Cloud & Hosting1
Privacy & Consent1
Advertising1
Customer Support1
Web Standards1
Build Tools2
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics9
G
Google Tag Manager
M
Microsoft Ads (Bing)
I
Intercom
G
Google APIs
G
Google Tag Manager
G
Google Static
I
Intercom
G
Google AdSense
G
Google Analytics

How much traffic does Streamlabs get?

Traffic & Engagement

6.1M
Monthly Visits
+11.7%
4.7
Pages/Visit
8:45
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend+2%
5.9M
Oct 2025
Oct
5.4M
Nov 2025
Nov
6.1M
Dec 2025
Dec

Rankings

#9,572
Global Rank
#6,216
United States Rank
Computer Software and Development
Category

Backlinks & Authority

2.1M
Backlinks
28.5K
Ref. Domains
62
Authority Score
Low
Penalty Risk
Backlinks Trend+4%
2.0M
Jul 2025
Jul
1.8M
Aug 2025
Aug
1.5M
Sep 2025
Sep
1.4M
Oct 2025
Oct
2.0M
Nov 2025
Nov
2.1M
Dec 2025
Dec

Search Traffic

Organic
954.0K
Paid
13.1K

Top Organic Keywords

#1streamlabs
110,000 vol32.7%
#1stream labs
22,200 vol6.6%
#1streamlabs obs
9,900 vol2.9%
#1stream laboratory
18,100 vol1.7%
#1steamlabs
4,400 vol1.3%

Where is Streamlabs's audience located?

🇺🇸United States30.8%
🇸🇦Saudi Arabia7.7%
🇩🇪Germany4.3%
🇬🇧United Kingdom3.8%
🇨🇱Chile3.0%

Device Distribution

Desktop54.8%
Mobile45.2%

What keywords does Streamlabs rank for?

5 keywords
1streamlabs395.6K vol$0.31
2stream labs28.8K vol$0.34
3streamlabs obs24.9K vol$1.01
4streamlab8.9K vol$0.67
5streamlabs download8.0K vol$0.36

How is Streamlabs's SEO?

Open Graph Image

OG Image preview
og:image

https://cdn.streamlabs.com/static/imgs/uploads/main-page-ogimage_oV6wGeOqHDG2RnmK.png

Meta Tags

title53 chars

Free Live Streaming & Recording Software | Streamlabs

description138 chars

Streamlabs is the best streaming platform for Twitch, YouTube & Facebook. Grow with Streamlabs Desktop, alerts, overlays, tipping & merch.

languageEN

H1 Tags

h1All-in-one suite for live streamers

Schema Types

OrganizationSoftwareApplicationOrganizationSoftwareApplication

What is Streamlabs's revenue?

$15M
Annual Revenue
104
5%
Employees
$145K
Revenue/Employee
#8,181
Growjo Rank
Tech Services
San Francisco, United States
Headquarters

Who works at Streamlabs?

Loading leads...

What do customers think of Streamlabs?

Streamlabs

Streamlabs

2.0
1,441 reviews
✓ Claimed

Categories

Electronics & Technology#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
1/18/2018

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Speed Punk
2/6/2025
🇩🇪 Germany9 reviewsOrganicUnverified
Experience date: 2/5/2025
good experience with the support

I had a very good experience with the support! I received a very friendly reply to my email the very next day and my problem was solved very easily. I am really happy with the result. Regards, Sven

Arisha Povolotskaia
6/3/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 2/16/2025
The Ultra plan is overpriced

It's so good but I have one issue. The Ultra plan is overpriced. Every other thing about it is good.

saeid mushtagh
12/7/2025
🇨🇦 Canada2 reviewsOrganicUnverified
Experience date: 11/16/2025
Be extremely cautions of getting…

Be extremely cautions of getting un-authorized charges. I signed up for their free tiral to check out the platform, only to then get monthly bills even though did not use the service once after signing up. The customer care knows that i have not used the account, but is happy to take my money and run with it.

Blake Adams
6/22/2025
🇺🇸 United States3 reviewsOrganicUnverified
Experience date: 6/22/2025
only works for like 5 games any other…

only works for like 5 games any other game it just shows the streamlabs menu and audio fix your stuff

O W
1/14/2026
🇬🇧 United Kingdom12 reviewsOrganicUnverified
Experience date: 1/13/2026
As good as discord

As good as discord

Frequently Asked Questions about Streamlabs

What is Streamlabs's Revenue?
Streamlabs generates approximately $15M in annual revenue. With 104 employees, that's $145,000 per employee.
What does Streamlabs do?
Streamlabs is the best streaming platform for Twitch, YouTube & Facebook. Grow with Streamlabs Desktop, alerts, overlays, tipping & merch.
How fast is Streamlabs growing?
Streamlabs has grown by 11.7% in the last 6 months according to traffic data. employee count has changed by 5% year over year.
How do people interact with Streamlabs?
When visiting Streamlabs, visitors view an average of 4.7 pages per visit, and spend around 8:45 on the site, and the bounce rate is 51.5%.
How do people find Streamlabs?
5.1M people (84%) visit Streamlabs directly. 954.0K (16%) find them through organic search. 13.1K (0%) come through paid advertising.
Who uses Streamlabs?
Streamlabs's top market is United States with 1.9M visitors (30.8%). Saudi Arabia is 2nd with 467.2K (7.7%). Germany is 3rd with 258.7K (4.3%).
What technologies does Streamlabs use?
Streamlabs uses 16 technologies across their website including Fonts, Cloud & Hosting, Privacy & Consent. Key technologies include Font Awesome, Google Fonts, Cloudflare, OneTrust.
Who are Streamlabs's competitors?
Streamlabs's main competitors include StreamElements, StreamYard, Restream. These companies operate in similar markets and compete for the same customer base.
What do customers think of Streamlabs?
Streamlabs has a Trustpilot score of 2.0 out of 5 (2 stars) based on 1,441 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Streamlabs's key pages?

Export streamlabs.com Data

Download the complete tech stack, analytics, leads, and company data for streamlabs.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About streamlabs.com

Streamlabs is the best streaming platform for Twitch, YouTube & Facebook. Grow with Streamlabs Desktop, alerts, overlays, tipping & merch.

Company Overview

streamlabs.com
Website
games
Industry
#10,547
Global Rank
4.6M
Monthly Visitors
16
Technologies

streamlabs.com Key Pages

Technology Stack

streamlabs.com uses 16 technologies across their website including Font Awesome, Google Fonts, Cloudflare, OneTrust, and more.

Fonts

Font Awesome, Google Fonts

Cloud & Hosting

Cloudflare

Privacy & Consent

OneTrust

Advertising

Microsoft Ads

Customer Support

Intercom

Analytics & Marketing

Google Tag Manager, Google Analytics

Traffic & Audience

4.6M
Monthly Visits
44%
Bounce Rate
5.0
Pages/Visit
4:18
Avg. Duration

streamlabs.com receives approximately 4.6M monthly visitors and ranks #10,547 globally. The website has a bounce rate of 44% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:18 on the site.

The majority of streamlabs.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is streamlabs.com?
Streamlabs is the best streaming platform for Twitch, YouTube & Facebook. Grow with Streamlabs Desktop, alerts, overlays, tipping & merch.
What technologies does streamlabs.com use?
streamlabs.com uses 16 technologies including Font Awesome, Google Fonts, Cloudflare, and 10 more. View the full tech stack analysis above.
How do I contact streamlabs.com?
You can contact streamlabs.com via email at [email protected] or through their contact page.
What are streamlabs.com's social media accounts?
streamlabs.com is active on github, tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is streamlabs.com hiring?
Check streamlabs.com's careers page for current job openings and opportunities.
How popular is streamlabs.com?
streamlabs.com receives approximately 4.6M monthly visitors and ranks #10,547 globally. Traffic is growing by 8.4% month-over-month.

Related Searches

streamlabs.com pricingstreamlabs.com reviewsstreamlabs.com alternativesstreamlabs.com loginstreamlabs.com careerswhat is streamlabs.comstreamlabs.com tech stackstreamlabs.com contactstreamlabs.com vs competitorsstreamlabs.com featureshow to use streamlabs.comstreamlabs.com integrations

This page provides publicly available information about streamlabs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit streamlabs.com directly at https://streamlabs.com.