streamyard.com
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StreamYard: The $22M Browser-Based Streaming Giant
How a simple browser tool outmaneuvered complex software to capture 6M monthly visits
While millions of creators wrestle with OBS Studio's complexity, StreamYard quietly built a $22M revenue business by making live streaming stupidly simple. With 6 million monthly visits and 71% direct traffic, this isn't just another streaming tool—it's the default choice for non-technical broadcasters.
"StreamYard's 71% direct traffic proves they've achieved what most SaaS companies dream of: becoming the category default."
The Non-Technical User Revolution
StreamYard's genius lies in targeting the 80% of creators who find OBS Studio terrifying. With 6M monthly visits and only 20% coming from organic search, their 71% direct traffic reveals a product that's become the default choice. While competitors fight for keywords like 'stream yard' (17K monthly searches), StreamYard owns the user's bookmark bar.
The Browser-First Bet Pays Off
Built on Next.js and Tailwind, StreamYard's tech stack reflects their core thesis: complexity kills adoption. Their 3.3M backlinks and PWA capabilities show they've optimized for instant access over feature bloat. While Streamlabs and OBS compete on features, StreamYard competes on friction—winning the battle for the user's first stream.
The numbers tell a fascinating story. With only 108 employees generating $22M in revenue, StreamYard achieves $204K per employee—exceptional efficiency for a consumer-facing SaaS. Their 1.6/5 Trustpilot rating (64 reviews) suggests the product works, but their support infrastructure may be strained by rapid growth. The 39.9% 'undefined' country traffic share hints at either privacy-focused analytics or a truly global, decentralized user base.
- Direct traffic dominance (71%) indicates strong brand recall and bookmark usage
- Competes directly with OBS Studio (1.2M monthly searches) without feature parity
- Browser-based PWA approach eliminates installation friction
- Revenue per employee ($204K) rivals top-tier SaaS companies
StreamYard's Playbook: Own Simplicity, Win Scale
In a world of complex tools, the simplest solution often becomes the most valuable business
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5 keywordsHow is Streamyard's SEO?
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https://streamyard.com/images/v1/og_general_1200x630.png
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StreamYard
StreamYard is a professional live streaming and recording studio in your browser. Record your content, or stream live to Facebook, YouTube, and other platforms.
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StreamYard #TheYard
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Reviews (20)
Make Tech Simple - Happy
I've been extremely happy, they are Brave New World from Zoom. I'm 54 yo salesman, and they make tech simple for me. Can't talk about scam billing practices becasue I have not tried to cancel, but would be very disappointed.
I don't understand the negative…
I don't understand the negative reviews. StreamYard work brilliantly for us in building a Podcasting audience. The software is developing and adding new features every time I go in. There are things you might want to add, but generally it is an excellent bit of software that works for me and my team. Compared with other systems, it is the best one for a team using the system, whereas others are for the individual podcaster working alone. I would highly recommend it and its growing capacity. I would love for it to have an inbuilt teleprompter system for short recording, but having written it here, I wait to see how long it takes for this to be included. The team listen and is pretty responsive to ideas.
Some good features-hassle to cancel
It has some good features but good luck canceling a subscription. Did everything - logged in, removed anyone else from account, entered required code, did it several days before their required time-frame. Then called my bank in case they tried to charge me - and they did!! Several times. Their contact form has built in issues like making it hard to type in the description - icon goes backwards and other issues. Never will I consider using such a tacky company again!
Was a fan until they got bought and…
Was a fan until they got bought and decided to flip the tables on their loyal users. Insane price increase and poor support. Would not recommend.
Okay but they dont let you delete account
Although the platform is okay - there are limitations. i did not appreciate when I went to cancel that they offer a $50 amazon certificate but dont tell you that after doing all the questions you must schedule a call with them at 3 - 4:30 am!!! On one day only. Pretty hard to do when I will be out of town. They dont say anything until after you waste time answering the questions. Bait and switch. Who will be up at 3 am just to be hassled about dropping their program - and only one day offered only! Very tacky and confirms my decision is correct. Also, my new camera and my professional microphone simply cannot line up on Streamyard. I can do my own editing without the monthly charge. The quality of the picture with Streamyard is good but I can do the same with my video editing programs. I changed stars to 2. They continued to try and charge my card even after commenting to them, going through help and every effort available. After the 10 days of them trying they then deleted my account. How tacky!! I will never use them again!
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About streamyard.com
StreamYard is a professional live streaming and recording studio in your browser. Record your content, or stream live to Facebook, YouTube, and other platforms.
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Technology Stack
streamyard.com uses 13 technologies across their website including Sentry, cdnjs, Cloudflare, and more.
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Sentry
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cdnjs
Cloud & Hosting
Cloudflare
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OneTrust
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Typeform
E-commerce & Payments
Stripe
Traffic & Audience
streamyard.com receives approximately 6.0M monthly visitors and ranks #10,483 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 3:30 on the site.
The majority of streamyard.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about streamyard.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit streamyard.com directly at https://streamyard.com.