strikercrushing.com
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Striker Crushing: The $57M Australian Industrial Sleeper
How a niche manufacturer dominates mobile crushing with 108 employees and a $57M revenue engine.
In the dusty, high-stakes world of quarrying and mining, Striker Crushing isn't just a manufacturer—it's a mobile fortress of industrial efficiency. With a lean team of 108 generating $57M in annual revenue, they've carved out a dominant niche in the Australian heavy machinery market.
"They don't compete on scale—they compete on precision. Every tracked jaw crusher and mobile screener is a testament to focused manufacturing."
The Industrial Edge
Striker Crushing operates in a space where brand loyalty is earned in the field, not bought in ads. Their 47% organic traffic share reveals a powerful inbound strategy—contractors and quarry operators aren't just browsing; they're searching for 'tracked jaw crusher' and 'jm1380' specifically. This isn't accidental traffic; it's intent-driven demand from an industry that trusts technical specs over flashy marketing.
The Efficiency Paradox
What makes Striker fascinating is the revenue-per-employee ratio: $528,000 per head. That's exceptional for a hardware manufacturer. Their tech stack—featuring Tailwind CSS, Bootstrap, and jQuery—suggests a pragmatic approach: build functional, reliable digital assets that serve the core business, not distract from it. The social presence (Twitter, YouTube, LinkedIn) isn't about virality; it's about showcasing machine durability and customer success stories.
The keyword data reveals their strategic positioning. 'Striker' alone commands 13,580 monthly searches—brand equity built on machinery that survives punishing conditions. Terms like 'mobile screener' (360 monthly) and 'tracked jaw crusher' (230 monthly) show they're capturing high-intent, technical queries. This is B2B industrial SEO at its most effective: targeting buyers who know exactly what they need.
- Revenue-per-employee of $528K—exceptional for industrial manufacturing
- 47% organic traffic indicates strong inbound lead generation
- Brand searches (13,580/month) dominate their keyword portfolio
- Social media used for proof-of-concept, not lead generation
The Quiet Giant Strategy
Striker Crushing proves you don't need to be a unicorn to build a fortress—just be indispensable to the people who build the world.
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Striker Crushing, Screening & Conveying
Striker is an Australian owned mobile crushing, screening and conveying manufacture. Designed for quarry, mining, construction and recycling.
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About strikercrushing.com
Striker is an Australian owned mobile crushing, screening and conveying manufacture. Designed for quarry, mining, construction and recycling.
Company Overview
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Technology Stack
strikercrushing.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
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PHP
CMS
WordPress
Advertising
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E-commerce & Payments
WooCommerce
Traffic & Audience
strikercrushing.com receives approximately 2.4K monthly visitors and ranks #7,104,408 globally. The website has a bounce rate of 35% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:37 on the site.
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