While fintech giants fight for consumer attention, Strivve is quietly solving a backend nightmare for issuers: the friction of card activation. They don't just want to be a digital wallet; they want to physically move your card to the top of the wallet at 100+ merchants instantly.

"Strivve isn't building another consumer app; they're building the plumbing that keeps cards alive in a digital-first world."

The traffic data reveals a fascinating narrative about their market position. With only 743 monthly visits, they are clearly not a consumer-facing product. However, the high direct traffic (42%) suggests a highly engaged B2B user base—likely financial institutions and partners who bookmark the portal. They aren't relying on SEO; they are relying on integration.

• B2B2C Model: They sell to banks, who sell to consumers.
• Niche Dominance: Targeting a specific pain point (card replacement) rather than general payments.
• Lean Operations: High revenue-to-employee ratio indicates strong unit economics.