9:41
stylecraft.com.au
Screenshot of stylecraft.com.au
stylecraft.com.au favicon

stylecraft.com.au

15 technologies
VerifiedVisit24.7K/mo$44M14015 Tech17 Leads
Deep Dive

The Australian Furniture Titan You've Never Heard Of

70 years of dominance, 140 employees, $44M revenue - and still flying under the radar

In a world obsessed with digital disruptors, Stylecraft has quietly built a 70-year empire in Australian commercial furniture. With 140 employees and $44.2M in revenue, they're not just selling desks - they're shaping how Australia works, learns, and stays.

$44.2M
annual revenue
140
employees
24,715
monthly visitors
60%
organic search traffic

"Stylecraft isn't chasing viral moments - they're building institutional relationships that span decades."

The B2B Fortress Strategy

While consumer furniture brands fight for Instagram likes, Stylecraft dominates the invisible world of commercial contracts. Their 60% organic traffic isn't accidental - it's the result of architects, interior designers, and procurement managers searching for reliable partners. The 'style craft' keyword alone drives 1,000 monthly searches, proving their brand equity runs deeper than their digital footprint suggests.

The Unsexy Growth Engine

Stylecraft's 24,715 monthly visits reveal a fascinating paradox: 81% of traffic comes from 'undefined' sources - likely direct bookmarks and word-of-mouth in professional circles. Their 28% direct traffic rate suggests a client base that types 'stylecraft.com.au' by muscle memory, not through ads. This is the hallmark of a business that wins on relationships, not algorithms.

The tech stack tells a story of measured modernization. They use Next.js for performance, Hotjar for user insights, and multiple tracking pixels - not for flashy growth hacks, but for understanding their B2B buyer's journey. The presence of Microsoft Ads alongside Google suggests they're targeting corporate decision-makers who spend their days in Outlook, not Instagram.

  • 70-year heritage in Australian commercial furniture
  • Dual leadership with two Managing Directors (Louise Courtice & Anthony Collins)
  • Multi-state presence with dedicated state managers
  • Diverse market focus: commercial, residential, hospitality, education
No viral marketing campaigns
Institutional client relationships
Minimal social media presence
Geographic expansion across states
Traditional B2B sales model
Specialized vertical expertise

The $44M Question: Why Aren't They Bigger?

Stylecraft proves you don't need Silicon Valley growth curves to build a lasting, profitable business. Their restraint is their competitive moat.

What tech stack does Stylecraft use?

30 detected
Security1
Cloud & Hosting1
E-commerce & Payments1
Web Standards1
CSS Frameworks1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics15
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
P
Pinterest Tag
M
Microsoft Ads (Bing)
G
Google Tag Manager
H
Hotjar
B
Bing
F
Facebook Pixel
G
Google Analytics
G
Google DoubleClick
P
Pinterest
F
Facebook

How much traffic does Stylecraft get?

Traffic & Engagement

24.7K
Monthly Visits
3.2
Pages/Visit
0:53
Avg. Duration
55%
Bounce Rate
Monthly Traffic Trend+8%
22.9K
Oct 2025
Oct
34.8K
Nov 2025
Nov
24.7K
Dec 2025
Dec

Traffic Sources

Search
60%
Direct
28%
Social
5%
Referrals
5%
Email
0%
Paid
1%

Where is Stylecraft's audience located?

🌍81.1%
🌍8.6%
🌍7.2%
🌍3.2%

What keywords does Stylecraft rank for?

5 keywords
1style craft1.0K vol$0.61
2stylecraft furniture270 vol$1.64
3stylecraft australia150 vol
4sophie kresevic sydney130 vol
5about stylecraft furniture40 vol

How is Stylecraft's SEO?

Open Graph Image

OG Image preview
og:image

https://stylecraft-web-assets.s3.ap-southeast-2.amazonaws.com/app/uploads/2023/06/23151229/Arper_Ghia_phcredits%40Salva-Lopez_005.jpg

Meta Tags

title17 chars

Home | Stylecraft

description137 chars

For over 70 years in Australia Stylecraft has been a leader in commercial, residential, hospitality and education furniture and lighting.

languageEN

H1 Tags

h1Congratulations Team
h1Latest Releases
h1Meet the Brands

Schema Types

Unknown

Who works at Stylecraft?

Loading leads...

What do customers think of Stylecraft?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Stylecraft

What is Stylecraft's Revenue?
Stylecraft generates approximately $44M in annual revenue. With 140 employees, that's $315,700 per employee.
What does Stylecraft do?
For over 70 years in Australia Stylecraft has been a leader in commercial, residential, hospitality and education furniture and lighting.
How fast is Stylecraft growing?
Stylecraft employee count has changed by 1% year over year.
What technologies does Stylecraft use?
Stylecraft uses 15 technologies across their website including Security, Cloud & Hosting, Advertising. Key technologies include HSTS, Vercel, DoubleClick Floodlight, Microsoft Ads.
Who are Stylecraft's competitors?
Stylecraft's main competitors include Stylecraft, Business Interiors (Australia), BROSA, Claytons, BFX Furniture. These companies operate in similar markets and compete for the same customer base.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

What are Stylecraft's key pages?

Export stylecraft.com.au Data

Download the complete tech stack, analytics, leads, and company data for stylecraft.com.au in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About stylecraft.com.au

For over 70 years in Australia Stylecraft has been a leader in commercial, residential, hospitality and education furniture and lighting.

Company Overview

stylecraft.com.au
Website
home_and_garden
Industry
#924,366
Global Rank
24.7K
Monthly Visitors
15
Technologies
17+
Employees

stylecraft.com.au Key Pages

stylecraft.com.au Social Media

Technology Stack

stylecraft.com.au uses 15 technologies across their website including HSTS, Vercel, DoubleClick Floodlight, Microsoft Ads, and more.

Security

HSTS

Cloud & Hosting

Vercel

Advertising

DoubleClick Floodlight, Microsoft Ads, Pinterest Tag, Google Ads +1 more

E-commerce & Payments

WooCommerce

Analytics & Marketing

Hotjar, Google Tag Manager, Google Analytics

Web Standards

Twitter Cards

Traffic & Audience

24.7K
Monthly Visits
55%
Bounce Rate
3.2
Pages/Visit
0:53
Avg. Duration

stylecraft.com.au receives approximately 24.7K monthly visitors and ranks #924,366 globally. The website has a bounce rate of 55% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 0:53 on the site.

The majority of stylecraft.com.au's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is stylecraft.com.au?
For over 70 years in Australia Stylecraft has been a leader in commercial, residential, hospitality and education furniture and lighting.
What technologies does stylecraft.com.au use?
stylecraft.com.au uses 15 technologies including HSTS, Vercel, and 9 more. View the full tech stack analysis above.
How do I contact stylecraft.com.au?
You can contact stylecraft.com.au via email at [email protected] or through their contact page.
What are stylecraft.com.au's social media accounts?
stylecraft.com.au is active on linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is stylecraft.com.au hiring?
Check stylecraft.com.au's careers page for current job openings and opportunities. The company has 17+ known employees.
How popular is stylecraft.com.au?
stylecraft.com.au receives approximately 24.7K monthly visitors and ranks #924,366 globally. Traffic is declining by 29.0% month-over-month.

Related Searches

stylecraft.com.au pricingstylecraft.com.au reviewsstylecraft.com.au alternativesstylecraft.com.au loginstylecraft.com.au careerswhat is stylecraft.com.austylecraft.com.au tech stackstylecraft.com.au contactstylecraft.com.au vs competitorsstylecraft.com.au featureshow to use stylecraft.com.austylecraft.com.au integrations

This page provides publicly available information about stylecraft.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stylecraft.com.au directly at https://stylecraft.com.au.