stylight.com
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Stylight: The 100-Shop Aggregator
How a 108-person team built a $15M lifestyle discovery engine
In a market dominated by Amazon and fast-fashion giants, Stylight carved a $15.7M niche by becoming the ultimate comparison engine for fashion, beauty, and home. They don't sell a single product—they sell the ability to find the best one across 100+ retailers.
"Stylight isn't a retailer; it's the meta-layer of discovery that makes retail possible."
The 108-Person Powerhouse
With just 108 employees, Stylight generates $145K in revenue per head. This lean operation suggests a highly efficient, tech-driven model. Their team structure reveals a focus on growth and experience—Ilenia Sarman (VP Brand Marketing) and Paulo Andraus (Lead Tech SEO) likely drive the dual-engine of traffic acquisition and conversion.
The SEO-First Discovery Model
59% of traffic comes from organic search. Their keyword strategy is hyper-specific—targeting high-intent, long-tail queries like 'moab speed 2 mid gtx hiking shoe stucco' rather than broad brand terms. This indicates a sophisticated content engine that captures users at the exact moment of purchase intent.
Stylight's tech stack reveals their adaptability. They use modern tools like Vite and Tailwind CSS for speed, while maintaining legacy support with Bootstrap and Slick. The presence of Zendesk and Google Tag Manager highlights a mature operation focused on user experience and data granularity. They are not a startup experimenting—they are a scale-up optimizing.
- Traffic Share: 63.6% from 'undefined' regions (likely Germany/Austria based on historical data, but masking current geo-strategy)
- Social Presence: Active on TikTok, Facebook, and Instagram—leveraging visual platforms for a visual product
- Tech Stack: Hybrid of modern (Vite, PWA) and legacy (Bootstrap, Ant Design) tools
The Aggregator's Advantage
In an era of choice paralysis, Stylight wins by organizing the chaos. Their $15M revenue on a 108-person team proves that in e-commerce, the middleman who organizes wins.
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Stylight: Fashion, beauty, & interior from over 100 online shops
The go-to destination to find and compare premium fashion, home and beauty products quickly, stylishly and flawlessly across top retailers and brands.
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About stylight.com
The go-to destination to find and compare premium fashion, home and beauty products quickly, stylishly and flawlessly across top retailers and brands.
Company Overview
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Technology Stack
stylight.com uses 17 technologies across their website including Google Fonts, HSTS, Sentry, and more.
Fonts
Google Fonts
Security
HSTS
Error Tracking
Sentry
CMS
Storyblok
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
Traffic & Audience
stylight.com receives approximately 447.0K monthly visitors and ranks #118,083 globally. The website has a bounce rate of 55% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:48 on the site.
The majority of stylight.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about stylight.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stylight.com directly at https://stylight.com.