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successfactors.com
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successfactors.com

14 technologies
VerifiedVisit16.9M/mo$300M2.0K14 Tech7 Leads
Deep Dive

SAP SuccessFactors: The HCM Titan

Deep dive into the $300M enterprise HR platform that dominates the market

While most HR software startups chase vanity metrics, SAP SuccessFactors operates on a different plane entirely. With $300M in revenue and 16.9M monthly visits, this isn't a SaaS platform—it's the digital backbone of global workforce management.

16.9M
monthly visits
#2,762
global rank
42%
direct traffic
2M+
backlinks

"SuccessFactors doesn't sell software—it sells organizational control at enterprise scale."

The Traffic Paradox

Here's the counterintuitive data: only 11% of traffic comes from organic search. The bulk (42%) is direct. This reveals a critical insight—SuccessFactors isn't discovered; it's mandated. Enterprises don't Google 'best HR software' and pick SuccessFactors. They buy it through procurement processes, legacy SAP relationships, and board-level decisions. The search traffic is mostly existing users logging in or troubleshooting.

The Enterprise Lock-In

With 2,018 employees and a $300M revenue run rate, SuccessFactors achieves ~$148K revenue per employee—impressive for an enterprise software company. But the real moat isn't the software; it's the ecosystem. The top keywords reveal the truth: 'successfactors woolworths', 'sobeys people portal'. These aren't feature searches—they're login portals for millions of employees at Fortune 500 companies. SuccessFactors owns the employee experience at scale.

The 2.1/5 Trustpilot rating from 10 reviews is telling. Enterprise software doesn't win on user delight; it wins on compliance, integration, and regulatory coverage. The negative reviews likely come from individual users frustrated with complexity, while the value is delivered to HR directors and CFOs who care about audit trails, not UI polish.

  • Direct traffic dominance (42%) signals enterprise stickiness, not marketing efficiency
  • Top keywords are login portals, not feature comparisons—users don't shop, they access
  • 2M+ backlinks from enterprise clients creates an SEO moat competitors can't replicate
  • SAP's brand equity transfers directly to SuccessFactors, eliminating need for category education
No viral growth loops
Enterprise lock-in at scale
Weak organic discovery
Regulatory coverage across 180+ countries
Poor consumer-grade UX reviews
Deep integration with SAP ecosystem
Dependent on SAP's sales machinery
Procurement-approved vendor status

The Unsexy Empire

SuccessFactors proves that in enterprise software, moats are built through procurement relationships and compliance depth, not product-led growth or viral loops.

What tech stack does Successfactors use?

16 detected
Programming Languages1
Privacy & Consent1
Tag Managers1
Web Standards1
Build Tools1
UI Libraries2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics2
G
Google Analytics
G
Google APIs

How much traffic does Successfactors get?

Traffic & Engagement

19.1M
Monthly Visits
-1.7%
5.5
Pages/Visit
6:29
Avg. Duration
31%
Bounce Rate
Monthly Traffic Trend-11%
21.4M
Oct 2025
Oct
19.4M
Nov 2025
Nov
19.1M
Dec 2025
Dec

Rankings

#2,748
Global Rank
#1,333
United States Rank
Information Technology
Category

Backlinks & Authority

2.0M
Backlinks
15.2K
Ref. Domains
63
Authority Score
Low
Penalty Risk
Backlinks Trend-62%
5.4M
Jul 2025
Jul
4.5M
Aug 2025
Aug
3.2M
Sep 2025
Sep
2.5M
Oct 2025
Oct
2.2M
Nov 2025
Nov
2.0M
Dec 2025
Dec

Search Traffic

Organic
830.2K

Top Organic Keywords

#1success factors
22,200 vol27.2%
#1successfactors login
5,400 vol6.6%
#1success factors login
3,600 vol4.4%
#1success factor
2,900 vol3.5%
#1successfactors employee login
1,900 vol2.3%

Where is Successfactors's audience located?

🇺🇸United States46.1%
🇮🇳India9.0%
🇦🇺Australia8.6%
🇲🇽Mexico4.7%
🇨🇦Canada3.4%

Device Distribution

Desktop45.1%
Mobile54.9%

What keywords does Successfactors rank for?

5 keywords
1success factors35.8K vol$1.58
2successfactors25.5K vol$1.54
3people portal5.0K vol$1.56
4successfactors woolworths8.1K vol$2.21
5sobeys people portal2.8K vol

How is Successfactors's SEO?

Open Graph Image

OG Image preview
og:image

http://www.sap.com/dam/application/shared/logos/sap_logo_rgb_onwhite_0300_0300.png.adapt.png/1656382976488.png

Meta Tags

title54 chars

Human Capital Management Software | SAP SuccessFactors

description153 chars

Explore top human capital management software to boost efficiency, drive talent development, and optimize workforce processes with advanced AI solutions.

languageEN

H1 Tags

h1Human capital management software

What is Successfactors's revenue?

$300M
Annual Revenue
2,018
-3%
Employees
$149K
Revenue/Employee
$16M
Total Funding
South San Francisco, United States
Headquarters

Who works at Successfactors?

Loading leads...

What do customers think of Successfactors?

SAP SuccessFactors

SAP SuccessFactors

2.1
10 reviews

Categories

Software Vendor#undefinedSoftware Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Tower Place 1
South San Francisco, US

Reviews (8)

Filter by rating:
Dave Angel
8/10/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 8/10/2025
Probably the worst app I have ever…

Probably the worst app I have ever experienced. complicated and half the time after an update just refuses to upload I have no idea why companies still pay these clowns money to use their system

bran
10/29/2025
🇬🇧 United Kingdom16 reviewsOrganicUnverified
Experience date: 10/28/2025
this is a nightmare for applicants

this is a nightmare for applicants A lot of big companies seem to have implemented SAP, maybe because its a big name. i wonder if they actually tried to apply for a job with this. its a horrible system. it does not lift information from CV as well as other systems. its is extremely un-intuitive and the worst part is that for all companies the log in page is career2.successfactors.eu so if you have a password manager, irrespective of whether you apply for a job with HSBC or another company, this is the log in url and your password manager logs in the password it created for company B when you're applying for a job with company C because there is no differentiator to say this is the job portal for company C. the developers really forgot their brain cell on this one. so i have to continuously create new logins or passwords each time i apply to a new job. what a horrible horrible system. and i know there will be someone who says i love this system, its the best in the world.

Gk Group
2/27/2025
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 2/27/2025
Worst software

Worst software. Looks for very strong keywords or don't know its functioning but its the worst ATS. Rejects the majority of good matching profile applications as well. Companies should choose something better than what their competitors are offering, a good service.

Andrea M
9/22/2024
🇵🇱 Poland5 reviewsOrganicUnverified
Experience date: 9/22/2024
Waste of time BLOCK Job Applications!

Waste of time, unable to continue to apply!... Unable to read CV correctly implies HOURS wasted to correct ALL data, while Competitors running good Bad system BLOCK Job Applications

👍 1
William Da SilvaVerified
8/12/2024
🇬🇧 United Kingdom37 reviewsOrganicUnverified
Experience date: 8/12/2024
Never ending log in loop

Never ending log in loop

👍 1

Frequently Asked Questions about Successfactors

What is Successfactors's Revenue?
Successfactors generates approximately $300M in annual revenue. With 2,018 employees, that's $148,662 per employee. The company has raised $16M in total funding.
What does Successfactors do?
Explore top human capital management software to boost efficiency, drive talent development, and optimize workforce processes with advanced AI solutions.
How fast is Successfactors growing?
Successfactors has declined by 1.7% in the last 6 months according to traffic data. employee count has changed by -3% year over year.
How do people interact with Successfactors?
When visiting Successfactors, visitors view an average of 5.5 pages per visit, and spend around 6:29 on the site, and the bounce rate is 31.0%.
How do people find Successfactors?
18.2M people (96%) visit Successfactors directly. 830.2K (4%) find them through organic search.
Who uses Successfactors?
Successfactors's top market is United States with 8.8M visitors (46.1%). India is 2nd with 1.7M (9.0%). Australia is 3rd with 1.6M (8.6%).
What technologies does Successfactors use?
Successfactors uses 14 technologies across their website including Fonts, Programming Languages, Privacy & Consent. Key technologies include Font Awesome, PHP, TrustArc.
Who are Successfactors's competitors?
Successfactors's main competitors include Workday, Avature. These companies operate in similar markets and compete for the same customer base.
What do customers think of Successfactors?
Successfactors has a Trustpilot score of 2.1 out of 5 (2 stars) based on 10 customer reviews.

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What are Successfactors's key pages?

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About successfactors.com

Explore top human capital management software to boost efficiency, drive talent development, and optimize workforce processes with advanced AI solutions.

Company Overview

successfactors.com
Website
computers_electronics_and_technology
Industry
#2,762
Global Rank
16.9M
Monthly Visitors
14
Technologies
7+
Employees

Contact successfactors.com

Technology Stack

successfactors.com uses 14 technologies across their website including Font Awesome, PHP, TrustArc, and more.

Fonts

Font Awesome

Programming Languages

PHP

Privacy & Consent

TrustArc

Tag Managers

Adobe Launch

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards

Traffic & Audience

16.9M
Monthly Visits
30%
Bounce Rate
4.6
Pages/Visit
4:00
Avg. Duration

successfactors.com receives approximately 16.9M monthly visitors and ranks #2,762 globally. The website has a bounce rate of 30% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 4:00 on the site.

The majority of successfactors.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is successfactors.com?
Explore top human capital management software to boost efficiency, drive talent development, and optimize workforce processes with advanced AI solutions.
How much does successfactors.com cost?
You can view successfactors.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does successfactors.com use?
successfactors.com uses 14 technologies including Font Awesome, PHP, and 8 more. View the full tech stack analysis above.
How do I contact successfactors.com?
You can contact successfactors.com via email at [email protected] or through their contact page.
What are successfactors.com's social media accounts?
successfactors.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is successfactors.com hiring?
Check successfactors.com's careers page for current job openings and opportunities. The company has 7+ known employees.
How popular is successfactors.com?
successfactors.com receives approximately 16.9M monthly visitors and ranks #2,762 globally. Traffic is declining by 2.4% month-over-month.

Related Searches

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This page provides publicly available information about successfactors.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit successfactors.com directly at https://successfactors.com.