sullivan-palatek.com
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Sullivan-Palatek: The Heavy-Duty Air Compressor Play
Inside a $45M industrial player fighting for market share with brute-force engineering.
In the unglamorous world of industrial air compression, Sullivan-Palatek operates with the quiet confidence of a veteran engineer. They aren't chasing SaaS valuations; they are building the machines that keep factories running.
"They aren't selling software subscriptions; they are selling the physics of compressed air at scale."
The Industrial Core
Sullivan-Palatek isn't a generalist. Their domain data screams focus: 'oil-flooded rotary screw air compressors.' With 129 employees generating $45.5M in revenue, they are operating at a healthy ~$352k revenue per employee. This is a lean, manufacturing-heavy operation. Their product stack—dryers, filters, condensate management—is designed to lock customers into a single-source ecosystem of 'Dependable by Design' hardware.
The SEO Paradox
The traffic data reveals a fascinating blind spot. Despite having 5,984 monthly visits, they rank globally at #2,996,311. Their top keyword 'sp32' (2,340 volume) is a specific model number, suggesting a loyal, technical user base looking for parts or specs. However, the lack of high-volume, broad intent keywords indicates they are likely over-reliant on referral traffic and brand recognition rather than capturing new leads through search.
Their tech stack tells a story of evolution and legacy. They use WooCommerce and OpenCart, suggesting a hybrid model of direct B2B sales through e-commerce. However, the presence of jQuery and Bootstrap alongside Tailwind CSS hints at a fragmented digital front-end—likely a result of multiple site iterations over the years rather than a unified, modern platform.
- Niche Dominance: They own specific high-volume search terms for their own hardware models (e.g., 'SP32', 'SP13').
- Targeted Leadership: The executive team is stacked with regional sales directors and industrial product specialists, not generic management.
- Social Footprint: They maintain an active presence on LinkedIn and Facebook, targeting B2B procurement officers directly.
The Verdict: A Sleeping Giant?
Sullivan-Palatek has the product and the revenue, but their digital footprint is underdeveloped for their size.
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Meta Tags
Sullivan-Palatek – Dependable by Design
COMPRESSED AIR PRODUCTS Welcome to Sullivan-Palatek, your trusted source for high-performance oil-flooded rotary screw air compressors designed for both industrial and portable applications. Our comprehensive compressed air solutions include advanced air dryers, coalescing and particulate filters, and efficient condensate management systems that protect your equipment and ensure peak performance. With precision-engineered OEM
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About sullivan-palatek.com
COMPRESSED AIR PRODUCTS Welcome to Sullivan-Palatek, your trusted source for high-performance oil-flooded rotary screw air compressors designed for both industrial and portable applications. Our comprehensive compressed air solutions include advanced air dryers, coalescing and particulate filters, and efficient condensate management systems that protect your equipment and ensure peak performance. With precision-engineered OEM
Company Overview
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Technology Stack
sullivan-palatek.com uses 27 technologies across their website including Vimeo, Font Awesome, Google Fonts, reCAPTCHA, and more.
Video
Vimeo
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
Traffic & Audience
sullivan-palatek.com receives approximately 6.0K monthly visitors and ranks #2,996,311 globally. The website has a bounce rate of 24% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:59 on the site.
The majority of sullivan-palatek.com's traffic comes from undefined, .
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