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SumerSports: The New Moneyball for the NFL
How ex-NFL execs and AI veterans are building the intelligence layer for modern football
While the NFL generates billions in revenue, the data layer powering the league's strategic decisions has remained fragmented and archaic. SumerSports is changing that, merging decades of front-office experience with cutting-edge AI to democratize football intelligence for teams, media, and superfans.
"SumerSports isn't just selling stats—they're productizing the war room."
The Ex-Player Advantage
Founded by NFL veterans and AI experts, SumerSports possesses rare institutional knowledge. The leadership team includes Lorrissa Horton (CEO) and Jono Luk (CPO), blending tech pedigree from Cisco/Webex with deep football operations insight. This isn't a startup guessing at the user's needs—they know because they lived it.
Traffic & Demand
With 325K monthly visits and a dominant 47% direct traffic share, SumerSports is building a sticky product. Users aren't just landing on SEO pages; they're returning to the platform. The keyword strategy is sharp: ranking for high-intent terms like 'nfl defense rankings' (70K volume) and 'epa per play' (3.4K volume) proves they're capturing serious analysts.
The company's tech stack (Next.js, Tailwind, Vite) suggests a modern, performant frontend, while tools like Datadog RUM and Heap indicate a data-driven approach to product iteration. They're building for scale and obsessing over the user experience.
- Productized Intelligence: Translating complex analytics into usable scouting tools, not just dashboards.
- Dual-Sided Market: Serves both the hardcore fan (data-driven content) and the professional scout (elite tools).
- Organic Moat: Strong brand recognition with 'sumer sports' capturing 1.5K monthly searches organically.
The Verdict: A Buy for the Right Investor
SumerSports is executing a classic vertical SaaS play in a massive, under-digitized market. With solid revenue and product-market fit, the next phase is scaling distribution. They have the intelligence; now they need the capital to dominate.
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SūmerSports - Where Football Intelligence Lives | SumerSports
Created by NFL veterans and AI experts, SūmerSports delivers football intelligence across scouting tools, data-driven content, and elite fan products.
SūmerSports - Where Football Intelligence Lives | SumerSports
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About sumersports.com
Created by NFL veterans and AI experts, SūmerSports delivers football intelligence across scouting tools, data-driven content, and elite fan products.
Company Overview
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Technology Stack
sumersports.com uses 11 technologies across their website including HSTS, Vercel, Datadog RUM, Heap, and more.
Security
HSTS
Cloud & Hosting
Vercel
Analytics & Marketing
Datadog RUM, Heap
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Build Tools
Vite
Traffic & Audience
sumersports.com receives approximately 325.8K monthly visitors and ranks #138,357 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 2:11 on the site.
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