9:41
sumsub.com
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sumsub.com

14 technologies
VerifiedVisit2.3M/mo$100M57114 Tech25 Leads
Deep Dive

Sumsub: The Unsung Titan of KYC

Why this $100M revenue giant dominates identity verification while flying under the radar

While everyone obsesses over Stripe and Plaid, Sumsub quietly built a verification empire processing millions of users daily. In 2025, G2 crowned them the top pick for a reason: they solve the hardest problem in fintech—making compliance invisible.

$99.9M
annual revenue
571
employees
2.26M
monthly visits
4,000+
clients

"Sumsub isn't selling software—they're selling the ability to onboard users without getting sued or hacked."

The Silent Scale

Sumsub's traffic tells a story of enterprise-grade growth. With 2.26M monthly visits and 61% direct traffic, they've achieved what most B2B SaaS dreams of: a brand that buyers seek out by name. The 259K backlinks prove they've become infrastructure, not just a vendor.

The Compliance Paradox

Here's the twist: Sumsub's 1.5/5 Trustpilot rating isn't a bug—it's a feature. KYC is inherently friction-filled. Users hate verification, but regulators demand it. Sumsub's real product isn't 'pass rates'—it's liability transfer. They absorb the regulatory risk so clients don't have to.

The company's tech stack reveals their playbook: Next.js for speed, Cloudflare for security, and a PWA approach that works everywhere. They're not just verifying identities—they're building a fortress that scales across 200+ countries without breaking.

  • Highest pass rates in the industry (their core claim)
  • Single API for users, businesses, and transactions
  • Integrated fraud deterrence and case management
  • G2's 2025 top pick for identity verification
Consumer-friendly UX (users still hate KYC)
Enterprise-grade reliability
Low Trustpilot scores (1.5/5)
4,000+ clients trust them with compliance
Cheap pricing (premium service, premium price)
Highest pass rates in the market

Sumsub is infrastructure, not software

For founders building fintech, crypto, or any regulated business: Sumsub is the unsexy plumbing that makes everything else possible. They own the compliance layer so you can focus on your core product.

What tech stack does Sumsub use?

17 detected
Video1
Security1
Programming Languages1
Cloud & Hosting1
Advertising1
Performance1
Web Standards2
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
M
Microsoft Ads (Bing)

How much traffic does Sumsub get?

Traffic & Engagement

4.3M
Monthly Visits
-3.8%
3.0
Pages/Visit
10:59
Avg. Duration
65%
Bounce Rate
Monthly Traffic Trend-12%
4.8M
Oct 2025
Oct
4.4M
Nov 2025
Nov
4.3M
Dec 2025
Dec

Rankings

#13,612
Global Rank
#10,502
United States Rank
Finance
Category

Backlinks & Authority

259.6K
Backlinks
10.1K
Ref. Domains
43
Authority Score
Low
Penalty Risk
Backlinks Trend+8%
241.2K
Jul 2025
Jul
249.1K
Aug 2025
Aug
254.0K
Sep 2025
Sep
262.0K
Oct 2025
Oct
263.4K
Nov 2025
Nov
259.6K
Dec 2025
Dec

Search Traffic

Organic
60.7K
Paid
5.9K

Top Organic Keywords

#1sumsub
2,900 vol14.0%
#1sumsub id
320 vol1.5%
#1sumsub verification
320 vol1.5%
#13fake id
60,500 vol1.5%

Where is Sumsub's audience located?

🇺🇸United States24.7%
🇬🇧United Kingdom6.2%
🇩🇪Germany4.2%
🇷🇺Russia4.1%
🇦🇹Austria3.6%

Device Distribution

Desktop15.3%
Mobile84.7%

What keywords does Sumsub rank for?

5 keywords
1sumsub38.1K vol$10.25
2sumsub id3.3K vol$20.17
3kyc88.2K vol$2.19
4persona248.3K vol$2.00
5sumsub demo test470 vol

How is Sumsub's SEO?

Open Graph Image

OG Image preview
og:image

https://sumsub.com/wp/wp-content/uploads/2025/10/og-image-new-main.jpg

Meta Tags

title67 chars

Leading Identity Verification Service - 2025 G2’s Top Pick | Sumsub

description223 chars

Sumsub - Identity verification platform to secure the whole user journey ✔️Verify users, businesses or transactions, all while managing cases and deterring fraud ✔️ Highest pass rates ✔️4000+ clients ✔️Book a free demo now!

languageEN

H1 Tags

h1The power of one verification platform

Schema Types

Corporation

What is Sumsub's revenue?

$100M
Annual Revenue
571
39%
Employees
$175K
Revenue/Employee
London, UK
Headquarters

Who works at Sumsub?

Loading leads...

What do customers think of Sumsub?

Sumsub

Sumsub

1.5
255 reviews
✓ Claimed

Categories

Software Company#133

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
6/11/2019

Contact Information

Address:
30 St. Mary Axe
London, GB

Reviews (20)

Filter by rating:
Umberto Vitali
12/6/2025
🇬🇧 United Kingdom38 reviewsAFSv2Verified
Experience date: 12/6/2025
tried it on desktop and it was smooth

tried it on desktop and it was smooth. no crashes, no reloads, everything just worked.

Stella
10/30/2025
🇳🇱 Netherlands1 reviewsAFSv2Verified
Experience date: 9/5/2025
I was verified with Sumsub really…

I was verified with Sumsub really quickly. No freezing or weird bugs, it just worked for me. 👍

hamzah islam
1/9/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 1/1/2026
it was ok

it was ok, fast and reliable, definitely a good surprise knowing how simple and easy it was to use.

JohnVerified
10/27/2025
🇳🇿 New Zealand15 reviewsOrganicUnverified8 reviews on this domain
Experience date: 10/27/2025
Nexo uses Sumsub for KYC

Hi, I was a verified customer with Nexo many years ago, but after re-login to Nexo it asked me to re-verify my identity. I questioned why but they insisted without giving me a reason. After I completed the Nexo's 3rd party provider Sumsub's verification, the screen shows "We couldn't verify your identity." I was pis*** off. Because the root cause is from Sumsub, therefore I wrote an email to Nexo saying I'm going to make a 3rd complaint to the Information Commissioner's Office UK for Sumsub and you need to manually verify me. Just before I finished writing the email, I received another email from Nexo saying I was fully verified. And also the Sumsub screen refreshed with "You've been verified." I don't know if Nexo manually verified me or I've been whitelisted by Sumsub. Because I'm verified, I changed my mind to complain to ICO UK about this time, and leave a 3 star rating for Sumsub. I used to leave 1 star rating, but I'm a fair person despite the trouble caused though I ended up with a satisfactory result. However I will leave a 1 star to Nexo for asking a fully verified customer to do kyc again.

Lori Payne
10/1/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 9/30/2025
misleading app

misleading app, I was not able to process my request properly and now I'm left here with my problem

Frequently Asked Questions about Sumsub

What is Sumsub's Revenue?
Sumsub generates approximately $100M in annual revenue. With 571 employees, that's $175,000 per employee.
What does Sumsub do?
Sumsub - Identity verification platform to secure the whole user journey ✔️Verify users, businesses or transactions, all while managing cases and deterring fraud ✔️ Highest pass rates ✔️4000+ clients ✔️Book a free demo now!
How fast is Sumsub growing?
Sumsub has declined by 3.8% in the last 6 months according to traffic data. employee count has changed by 39% year over year.
How do people interact with Sumsub?
When visiting Sumsub, visitors view an average of 3.0 pages per visit, and spend around 10:59 on the site, and the bounce rate is 64.9%.
How do people find Sumsub?
4.2M people (98%) visit Sumsub directly. 60.7K (1%) find them through organic search. 5.9K (0%) come through paid advertising.
Who uses Sumsub?
Sumsub's top market is United States with 1.1M visitors (24.7%). United Kingdom is 2nd with 262.1K (6.2%). Germany is 3rd with 179.0K (4.2%).
What technologies does Sumsub use?
Sumsub uses 14 technologies across their website including Video, Security, Programming Languages. Key technologies include Vimeo, HSTS, PHP.
Who are Sumsub's competitors?
Sumsub's main competitors include Onfido, Veriff. These companies operate in similar markets and compete for the same customer base.
What do customers think of Sumsub?
Sumsub has a Trustpilot score of 1.5 out of 5 (1 stars) based on 255 customer reviews.

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About sumsub.com

Sumsub - Identity verification platform to secure the whole user journey ✔️Verify users, businesses or transactions, all while managing cases and deterring fraud ✔️ Highest pass rates ✔️4000+ clients ✔️Book a free demo now!

Company Overview

sumsub.com
Website
finance
Industry
#22,196
Global Rank
2.3M
Monthly Visitors
14
Technologies
25+
Employees

Contact sumsub.com

Technology Stack

sumsub.com uses 14 technologies across their website including Vimeo, HSTS, PHP, and more.

Video

Vimeo

Security

HSTS

Programming Languages

PHP

CMS

Contentful, WordPress

Cloud & Hosting

Cloudflare

Advertising

Microsoft Ads

Traffic & Audience

2.3M
Monthly Visits
44%
Bounce Rate
4.4
Pages/Visit
4:05
Avg. Duration

sumsub.com receives approximately 2.3M monthly visitors and ranks #22,196 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 4:05 on the site.

The majority of sumsub.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is sumsub.com?
Sumsub - Identity verification platform to secure the whole user journey ✔️Verify users, businesses or transactions, all while managing cases and deterring fraud ✔️ Highest pass rates ✔️4000+ clients ✔️Book a free demo now!
How much does sumsub.com cost?
You can view sumsub.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does sumsub.com use?
sumsub.com uses 14 technologies including Vimeo, HSTS, and 8 more. View the full tech stack analysis above.
How do I contact sumsub.com?
You can contact sumsub.com via email at [email protected] or through their contact page.
What are sumsub.com's social media accounts?
sumsub.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is sumsub.com hiring?
Check sumsub.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is sumsub.com?
sumsub.com receives approximately 2.3M monthly visitors and ranks #22,196 globally. Traffic is declining by 6.3% month-over-month.

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This page provides publicly available information about sumsub.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sumsub.com directly at https://sumsub.com.