sungod.co
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SunGod: The B Corp Unicorn in Your Sunglasses
How a UK startup beat giants with 73 employees and a $15M revenue engine
In a market dominated by Luxottica's $100B empire, SunGod isn't just making sunglasses—they're engineering a movement. With 73 employees generating $15M in revenue and a cult following of 42,000 backlinks, this B Corp is proving that sustainability and performance can scale. Here's why investors and founders are watching.
"They're not selling eyewear—they're selling identity. Every pair is a statement: 'I see better, I perform better, I live better.'"
The Community Flywheel
SunGod's 200K+ monthly visitors aren't just customers—they're evangelists. With 46% organic traffic and 42% direct traffic, they've built a moat that doesn't rely on paid acquisition. The 3,209 Trustpilot reviews at 4.6/5 stars aren't bought; they're earned through a product that turns athletes into brand ambassadors. This is community-driven growth at scale.
The SEO Juggernaut
SunGod ranks #151,232 globally, but the real story is in the keywords. They own 'sungod' (5,670 monthly searches) and 'sungod sunglasses' (1,400), but more importantly, they're competing for 'ski goggles' (58,710 monthly searches) and 'sunglasses' (165,630). They've turned a generic product category into a branded movement, capturing intent at every stage of the funnel.
The tech stack reveals a modern, performance-obsessed approach. Swiper for fluid UX, Tailwind CSS for speed, and Klaviyo for retention. They're not just building a website—they're building a conversion engine. The PWA implementation and lazy loading show they obsess over every millisecond of load time, because in performance sports, milliseconds matter.
- B Corp certified in a sea of greenwashed competitors
- 73 employees generating $15M revenue (~$205K per employee)
- 42,299 backlinks from elite athletes and outdoor publications
- Dominates niche sports markets while competing for mass-market keywords
The B Corp Unicorn Playbook
SunGod proves you can be profitable, sustainable, and loved—without compromising on performance. This is the blueprint for modern DTC.
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5 keywordsHow is Sungod's SEO?
Open Graph Image
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Meta Tags
SunGod Performance Eyewear | SunGod. See Better.
Performance sunglasses & goggles for sports, snow, & everyday. See Better with SunGod. Certified B Corp™.
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Reviews (20)
Replacement parts on Lifetime Guarantee
It was an unfortunate incident while I was cleaning my Limited Edition Series of Ineos Grenadiers which was purchased in 04/05/2023.😩 Noticed why the lens was loose from the top of the frame. Then l realised one of the side catch was broken.😭 So l looked into the Lifetime Guarantee on how to make an request on replacement lens.🤔Send an email and the reply was prompted.😊 I was assisted by Customer Support from Abby & Jess, and throughout the correspondence with them. However due to my Limited Edition Series, l not able to get the same lens.😓 I would like to praise them for their excellence service and professionalism to make the customer happy.😊 Thank you for your professionalism and definitely I'll support SunGod products.🤟🏼 Kudos, keep up the great work 💪🏼
Incredible service for help on support…
Incredible service for help on support of our goggles! Not only a superior product but superior support will help me always remain brand loyal. Bravo to the SG team!
So impressed and better than my Oakleys
I have just returned for a week’s skiing in the alps and can’t believe how amazing my SunGods were. I’ve always used Oakley’s and prism too. The SunGods are, in my opinion, far superior. The week started sunny, so I used the darker lenses - they were awesome. Then the weather changed and I had to go the low light lenses. Wow. They were incredible. No flat light for me. I could see everything. I left my friends for dead who were struggling to see the contours of the snow. They tried on my goggles when we got to aprés - needless to say, they were impressed. I think you have some new customers!
Replacement pair
After 4 years of constant use I managed to snap my Sungods. Despite the passage of time the team assessed my claim and replaced them free of charge. The whole process only took a week and I cannot say how impressed I was at the level of service offered by the team particularly Abby and Jess....Thank you!
No quibble replacement of a broken…
No quibble replacement of a broken frame - exchange completed easily within a couple of days. Excellent service!
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About sungod.co
Performance sunglasses & goggles for sports, snow, & everyday. See Better with SunGod. Certified B Corp™.
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Technology Stack
sungod.co uses 24 technologies across their website including Font Awesome, Okta, HSTS, and more.
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Font Awesome
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Okta
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HSTS
Error Tracking
Sentry
CMS
Strapi
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Vercel
Traffic & Audience
sungod.co receives approximately 200.4K monthly visitors and ranks #151,232 globally. The website has a bounce rate of 45% with visitors viewing an average of 6.0 pages per visit. Users spend an average of 1:18 on the site.
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