sunwarrior.com
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Sunwarrior: The Plant-Based Titan Fighting for the Soul of Supplements
How a $22M vegan protein giant is navigating a crowded market with a 2.8-star rating and a cult following.
In an industry dominated by whey and synthetic fillers, Sunwarrior positions itself as the spiritual antidote—selling 'Light, Energy, and Love' alongside its 100% plant-based proteins. But beneath the holistic branding lies a hard-nosed $21.9M revenue machine that is currently fighting a reputation crisis on Trustpilot.
"Sunwarrior isn't just selling protein; they are selling a lifestyle—a high-stakes gamble in a market where brand loyalty is often fickle."
The SEO Moat
Sunwarrior has built a defensive moat around its brand name. With 4,020 monthly searches for 'sunwarrior' alone, they capture over 50% of their traffic organically. This is a classic DTC playbook: dominate the niche keyword 'sun warrior protein powder' (1,940 volume) before expanding. Their direct traffic (39%) proves they have successfully converted SEO leads into loyal repeat customers.
The Trust Paradox
Here is the red flag for investors: a 2.8-star rating on Trustpilot with only 5 reviews. For a company doing nearly $22M in revenue, this review volume is suspiciously low. It suggests either a lack of review solicitation or a polarized customer base where detractors are silenced. The lack of detailed backlink data (N/A in our snapshot) further suggests their growth is driven by paid and direct channels rather than earned media authority.
The technology stack reveals a modern, agile approach. By utilizing Tailwind CSS, Vite, and PWA capabilities, Sunwarrior ensures a fast, app-like experience. However, the reliance on jQuery alongside modern frameworks like React (implied by the stack) suggests technical debt or legacy code integration that could slow down future feature development.
- Revenue vs. Sentiment Mismatch: $21.9M revenue with a sub-3.0 Trustpilot score indicates potential churn issues.
- Brand Dependency: Over 4,000 monthly searches for the brand name show strong awareness but reliance on branded terms for growth.
- Niche Dominance: They own the 'vegan collagen' conversation (470 monthly volume), a high-growth sub-sector.
- Tech Stack: Modern frontend (Vite, Tailwind) but legacy libraries (jQuery) hint at scaling pains.
The Verdict: High Potential, High Risk
Sunwarrior has the product-market fit and revenue to prove it, but the lack of social proof and potential tech debt could cap their ceiling.
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Sunwarrior | 100% Plant-Based Proteins and Supplements
We offer high-quality vegan proteins, collagen builders, and superfood supplements at fair prices. We believe the answers for optimal health are found in nature. Fuel your body with Light, Energy, and Love from Sunwarrior.
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Reviews (5)
DELICIOUS !! …
We switched to SUNWARRIOR "plant protein powder"about a year or more ago...WHY? Their chocolate and vanilla powder are delicious and are a mix of pea,hemp and Goji berry.But, it is more than that.They are USDA certified Organic,zero added sugars and contain the healthy MCT oil..NO SEED OILS...
Simple questions unanswered
None of the addresses I put in the system would take. The customer service lacks the ability to help with that. And useless when asking simple questions. All I needed was: Why my address wasn’t available to be shipped to? The company is in the US and so am I. The discount code I was given after signing up for the email sub and text sub wasn’t taking. How can we fix this? They told me I need to choose between my reward points and the discount code… I have not even purchase anything therefore what points do I have? I just wanted to purchase protein powder, but this is becoming a headache. The Que said I’d be helped in 15 minutes….more like sporadically within 24 hours. Let’s be real. I thought I would’ve been simply helped for a 10 minute manner and it’s taking forever. I ended up giving up. I’m going with a different brand. Customer service is lacking.
Inconsistent Product Labeling and Poor Customer Service
As a vegan, I ensure daily protein with Sunwarrior powders. Usually consume Warrior Blend chocolate, but just recently added unflavored Collagen Peptides to my routine. Since I started using the latter (within last 2 months) I have purchased 2 times, both from the same local store within 2 weeks of each other. Both have differing nutritional labels, different ingredients, missing information and/or inconsistent dosing. There is no amino acid profile on the label, which is the building block of collagen! One states 2 scoops (33g) and the other 1 scoop (33g). Who let that pass to production? When I called I was treated condescendingly by a female with a robotic firing of questions, that didn’t listen, dismissing my concerns. She questioned where I purchased it stating that it could be from an unauthorized seller. When she confirmed it was an authorized seller, she still dismissed any possibility that they mislabeled the products. I gave lot numbers (both were made within 6 months of each other), She said she would get back to me within a half hour after doing her own research, yet never returned my call. I also called a week ago looking for the heavy metal testing for the Warrior Blend and no one returned my call. Seems like no one cares. I now question the quality and safety of their products and the lack of attention to product detail before it lands on the store shelves. Very disappointed.
Bad experience
I ordered one big pack of classic protein but I received two small ones, if I would like to have two small packs I would ordered two small not big one!!!!!!
Dismal Customer Service
The conversation with the customer service representative left me feeling unvalued and dismissed. My aim was to share how key pages on their site was confusing and misleading. However, I was continuously interrupted so she could not hear my message. Her tone was argumentative and almost mean, as if I was in the wrong. Overall an extremely unpleasant experience and unfortunate for a company which seems to make a good protein product.
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About sunwarrior.com
We offer high-quality vegan proteins, collagen builders, and superfood supplements at fair prices. We believe the answers for optimal health are found in nature. Fuel your body with Light, Energy, and Love from Sunwarrior.
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Technology Stack
sunwarrior.com uses 41 technologies across their website including AccessiBe, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
CDN
unpkg, KeyCDN
Traffic & Audience
sunwarrior.com receives approximately 90.8K monthly visitors and ranks #333,873 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:42 on the site.
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