myorthoselect.com
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The $13.6M Ghost in the Machine
Why MyOrthoSelect's silence speaks louder than its traffic
In a digital health market screaming for attention, MyOrthoSelect operates in a whisper. With $13.6M in revenue and just 56 employees, this isn't a startup—it's a precision instrument quietly dominating a niche orthodontic workflow.
"Their website traffic is a rounding error, but their revenue tells the real story: this is a business built on relationships, not algorithms."
The B2B2C Paradox
MyOrthoSelect serves dental professionals, not consumers. That explains the 47% direct traffic—doctors bookmark the portal and return daily. The 29% organic search is almost entirely navigational: 'iortho login' and exact address searches dominate. This isn't a marketing funnel; it's a utility belt for orthodontists.
The Revenue Efficiency Play
At $243K revenue per employee, MyOrthoSelect punches above its weight. For context, that's 2-3x typical SaaS benchmarks for mid-market B2B. They've achieved this by solving one painful problem—digital bracket placement and 3D-printed splints—with surgical precision. No feature bloat, just workflow integration.
The keyword data reveals their moat: when dentists search for 'iortho login' (1,240 monthly searches), they're not window shopping—they're accessing a tool essential to their practice. The addresses in the top keywords (1015 S Taft Hill Rd, 7 Westdale Ave) aren't random; they're likely lab locations or partner offices, indicating a hybrid physical-digital model that competitors can't easily replicate.
- Traffic-to-revenue disconnect signals a high-value, low-volume customer base
- Direct traffic dominance (47%) proves sticky, daily-use product utility
- Keyword strategy focuses on operational access, not acquisition
- Tech stack (jQuery, Bootstrap) suggests stable, legacy-integrated systems over flashy innovation
The Quiet Giant of Digital Orthodontics
While competitors chase scale, MyOrthoSelect proves that depth beats breadth in specialized healthcare software
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Digital Orthodontic Solutions | OrthoSelect
Discover OrthoSelect’s digital orthodontic solutions, including precise bracket placement & 3D-printed splints. Enhance your practice with advanced technology!
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About myorthoselect.com
Discover OrthoSelect’s digital orthodontic solutions, including precise bracket placement & 3D-printed splints. Enhance your practice with advanced technology!
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Technology Stack
myorthoselect.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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PHP
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WordPress
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Cloudflare
Marketing Automation
HubSpot
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DoubleClick Floodlight, TikTok Pixel, Google Ads
Traffic & Audience
myorthoselect.com receives approximately 2.3K monthly visitors and ranks #6,393,157 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:47 on the site.
The majority of myorthoselect.com's traffic comes from .
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