supergames.org
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The $7.7M Party Machine
How SuperGames turns playgrounds into profit engines
SuperGames isn't selling sports equipment—they're selling scalable joy. At $7.7M revenue with just 47 employees, this Ohio-based event rental company has cracked the code on turning giant Jenga towers and inflatable obstacles into a high-margin, asset-light business model.
"They're not in the sports industry—they're in the 'scalable experience' business, and the margins prove it."
The Asset-Light Advantage
With 47 employees generating $7.7M in revenue, SuperGames achieves $163,829 per employee—exceptional for a logistics-heavy business. Their model isn't about owning stadiums; it's about owning the inventory that transforms any space into an event. This creates a moat: competitors need capital for attractions, but SuperGames has already built the fleet.
The Traffic Paradox
Here's the counterintuitive insight: 51% of traffic is direct, not organic. This suggests a powerful referral engine and repeat business. When colleges and corporations find SuperGames, they don't browse—they book. The 26% organic search share shows they're capturing intent for 'giant games' and 'subsoccer' (1,290 monthly searches), but the real gold is that direct pipeline.
The keyword strategy reveals their playbook: they rank for 'supergames' (700 monthly volume) and 'super games' (340), but the real opportunity is in niche terms like 'subsoccer' and 'giant games' (640 monthly). They're not competing on generic 'event rentals'—they're owning the specific, high-intent queries that signal ready-to-buy customers.
- Tech stack is modern but pragmatic: Tailwind CSS, Bootstrap, and jQuery show a balance of speed and reliability
- Social presence is active but not over-engineered—Twitter, Facebook, and Instagram for B2B relationship building
- Leadership team is lean: 5 key executives for 47 employees suggests flat structure and operational efficiency
The Unsexy Billion-Dollar Opportunity
Event rental is a fragmented $10B+ market. SuperGames is proving that with the right inventory mix and operational excellence, you can build a scalable, high-margin business that thrives on repeat corporate and institutional clients—no app required.
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https://supergames.org/wp-content/uploads/2022/08/adrenalator-01-supergames.jpg
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College, Corporate, and Sport Event Rentals | SuperGames
You pick the event, we'll bring the attractions! Whatever your large-scale event, our party planning team and day-of event staff will make your event memorable for all the right reasons. Learn more here!
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About supergames.org
You pick the event, we'll bring the attractions! Whatever your large-scale event, our party planning team and day-of event staff will make your event memorable for all the right reasons. Learn more here!
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supergames.org uses 15 technologies across their website including Font Awesome, HSTS, PHP, and more.
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supergames.org receives approximately 4.5K monthly visitors and ranks #3,943,453 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:29 on the site.
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