While Silicon Valley chases billion-dollar valuations, a lean 11-person team is quietly building a $1.2M revenue engine serving Stanford's ecosystem. SUpost isn't just another classifieds site—it's a hyper-targeted marketplace where dorm rooms become storefronts and student networks drive real value.

"The most powerful marketplaces aren't built on scale—they're built on trust within a captive community that actually needs them."

The tech stack reveals a pragmatic approach: Ruby on Rails for rapid development, AWS/S3 for scalable infrastructure, and jQuery/Bootstrap for functional UI without over-engineering. No fancy React frameworks or AI-powered recommendations—just reliable, fast page loads that work on any device. The DoubleClick Floodlight integration suggests they're tracking conversions seriously, likely measuring actual transactions, not just page views.

• Domain authority locked: 'supost' searches outperform 'stanford selling page' 6:1
• Housing is the killer app: 'stanford housing' drives 2,710 monthly searches organically
• International reach: 95% US traffic, but 5% global diaspora (NYC intern housing, etc.)
• Zero social media presence: All growth is organic or direct—no viral loops needed