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SupportPay: Ending Family Fights Over Money
A $1.2M revenue fintech tackling the messy intersection of family law and finance
Family law is a $20B industry plagued by inefficiency, but SupportPay is quietly building the infrastructure to automate it. They're not just another fintech—they're the operating system for modern co-parenting.
"SupportPay isn't solving payments—they're solving the relationship friction that payments create."
The 80/20 of Family Finance
SupportPay targets a hyper-specific niche: separating/divorced parents managing child support. With 930 monthly searches for 'child support services' and 900 for 'michigan child support calculator,' they've identified a high-intent, low-satisfaction market. The real insight? They're not competing with Venmo or CashApp—they're building trust in a space where trust is broken by default.
The Revenue Engine
At $1.2M revenue with 14 employees, SupportPay is generating ~$85k per employee—a strong ratio for a mission-driven fintech. Their $9.4M funding suggests investors see scalability in their B2B2C model: they monetize through court systems and family law firms, not just direct consumer subscriptions. The 49% direct traffic indicates strong brand recognition in their niche.
What's fascinating is their keyword strategy. While 'supportpay' gets 430 monthly searches, they're also ranking for 'missouri department of revenue' (14.4k volume)—a clear play for government contracts. This dual B2B/B2C approach is smart: courts get compliance tools, parents get transparency, and SupportPay gets sticky enterprise revenue.
- Built for legal compliance, not just convenience
- Monetizes through institutions, not just users
- Owns the 'trust layer' in high-conflict scenarios
- 14 employees generating $1.2M = efficient operations
The Quiet Giant in Legal Tech
SupportPay proves that the most valuable fintechs aren't always the flashiest—they're the ones solving painful, regulated problems nobody else wants to touch.
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SupportPay – Ending Family Fights Over Money – Modern Family Finance Simplified
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About supportpay.com
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Technology Stack
supportpay.com uses 30 technologies across their website including Font Awesome, Google Fonts, PHP, Ghost, WordPress, and more.
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Font Awesome, Google Fonts
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AWS CloudFront, Cloudflare
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Traffic & Audience
supportpay.com receives approximately 10.3K monthly visitors and ranks #1,826,521 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:42 on the site.
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