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Suraasa: The B2B EdTech Play for Teacher Upskilling
A $17M revenue engine targeting the underserved global teacher training market
While the world obsesses over student-facing EdTech, Suraasa quietly built a $17M business selling professional development to the teachers themselves. It's a B2B2C model disguised as a platform.
"Suraasa isn't selling courses; they're selling career mobility to a workforce desperate for it."
The Underserved Buyer
The data reveals a classic B2B2C play. With only 38k monthly visits but $17M in revenue, the math is clear: this isn't a volume game. They are selling high-ticket upskilling programs directly to institutions or teachers seeking international certification. The low traffic volume combined with high revenue suggests high average contract values and a sales-led motion, not a self-serve SaaS model.
The SEO Moat
Their organic strategy is surprisingly specific. Keywords like 'classroom management challenges' and 'professional responsibilities of a teacher' indicate a focus on practical, credential-backed content. They aren't competing for generic 'online courses' terms. Instead, they own the long-tail intent of educators looking to solve specific pedagogical problems, likely funneling them into certification programs.
The tech stack is modern but pragmatic. Using Tailwind and Bootstrap suggests a rapid development cycle, while the heavy reliance on tracking pixels (LinkedIn, Facebook, Clarity) confirms aggressive retargeting strategies. This is a company optimizing for conversion over viral growth.
- Revenue-per-employee ratio is exceptionally high ($140k/employee), suggesting a lean, efficient operation.
- Traffic sources are dominated by direct (33%) and organic (56%), implying strong brand recall and SEO authority rather than paid acquisition dependency.
- The lack of Trustpilot reviews is notable for an education company; they likely rely on institutional referrals rather than public social proof.
The Quiet Giant in Teacher EdTech
Suraasa proves that selling to teachers (via institutions) is more lucrative than selling to students.
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Open Graph Image
https://www.suraasa.com/media/og/suraasa.jpg
Meta Tags
Suraasa | Empowering Teachers for Professional and Financial Growth
Suraasa, an international organization, provides skills & resources needed by teachers for career satisfaction & continuous advancement.
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About suraasa.com
Suraasa, an international organization, provides skills & resources needed by teachers for career satisfaction & continuous advancement.
Company Overview
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Technology Stack
suraasa.com uses 19 technologies across their website including HSTS, Netlify, HubSpot, and more.
Security
HSTS
Cloud & Hosting
Netlify
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Forms
Netlify Forms
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
Traffic & Audience
suraasa.com receives approximately 38.0K monthly visitors and ranks #766,205 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:50 on the site.
The majority of suraasa.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about suraasa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit suraasa.com directly at https://suraasa.com.