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The Malaysian Micro-Influencer Machine
A deep dive into SushiVid's lean, high-margin approach to influencer marketing
In a world obsessed with mega-influencers, SushiVid is quietly building a high-margin engine by focusing on the micro-tier. With just 18 employees generating $2.7M in revenue, this Malaysian startup isn't chasing vanity metrics—it's building a platform for sustainable, localized influence.
"They aren't just connecting brands to influencers; they're building the operating system for Malaysian micro-influencer marketing."
The Lean Efficiency Play
SushiVid's revenue-per-employee ratio of ~$150K is impressive for a services-adjacent tech company. Unlike bloated agencies, they've automated the discovery and matching process. Their low-traffic site (1,073 monthly visits) suggests they aren't relying on SEO for lead gen—likely leveraging direct sales and partnerships, which explains the 26% direct traffic share.
Niche Dominance Strategy
Their keyword strategy reveals a laser focus on the Malaysian market. Terms like 'livestream service malaysia' (70 volume) and 'malaysia shopee livestream service' (10 volume) show they're targeting e-commerce sellers specifically. They aren't competing globally; they're owning a hyper-local niche where competition is lower and conversion rates are higher.
The company's tech stack is pragmatic rather than flashy. jQuery and Bootstrap suggest a focus on functionality over cutting-edge frameworks, which aligns with their revenue-focused model. Their multi-platform social presence (TikTok, YouTube, LinkedIn) indicates they're not just a platform—they're practicing what they preach by building their own influencer network.
- Micro-influencer focus: Higher engagement rates and lower costs than celebrity endorsements
- Livestream specialization: Tapping into the booming Shopee/TikTok Live commerce trend in Southeast Asia
- Full-stack approach: From discovery to campaign management, they own the entire workflow
The Quiet Profit Machine
SushiVid proves you don't need scale to win—you need focus. While others chase global growth, they're building a defensible moat in Malaysia's micro-influencer economy. For founders, the lesson is clear: depth beats breadth, and local dominance beats global mediocrity.
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SushiVid - Not Just An Influencer Marketing Company
SushiVid brings brands and micro influencers in Malaysia together. Find the perfect influencer for your brand and start your journey with us today!
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About sushivid.com
SushiVid brings brands and micro influencers in Malaysia together. Find the perfect influencer for your brand and start your journey with us today!
Company Overview
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Technology Stack
sushivid.com uses 17 technologies across their website including Font Awesome, Google Fonts, Ruby on Rails, cdnjs, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Ruby on Rails
CDN
cdnjs
Cloud & Hosting
Cloudflare
Advertising
TikTok Pixel, Facebook Pixel
Analytics & Marketing
Mouseflow, Clarity, Amplitude, Hotjar +1 more
Traffic & Audience
sushivid.com receives approximately 1.1K monthly visitors and ranks #11,791,021 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:09 on the site.
The majority of sushivid.com's traffic comes from .
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