swadesh.co
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Swadesh: The Anti-Bank for Indian Migrants
A fintech startup building a full-stack migration platform for the Indian diaspora.
Moving to America is a nightmare of paperwork, banking hurdles, and credit invisibility. Swadesh isn't just offering a bank account; they are building a 'migration OS' that handles your US life before you even land.
"Swadesh isn't competing with Chase or Chase; they are competing with the anxiety of landing in a new country with zero financial history."
The Niche: Hyper-Targeted Migration
While big banks target 'immigrants' broadly, Swadesh focuses exclusively on the Indian diaspora. This allows them to solve specific pain points—like delivering a US SIM card to India before departure—that generic fintechs miss. They aren't just a bank; they are a concierge service for the $30B+ annual remittance corridor.
The Growth Paradox
With only 1,741 monthly visits and a global rank of #10M, Swadesh is operating in stealth mode or is in the very early innings of customer acquisition. However, their revenue ($4.7M) relative to traffic suggests an incredibly high LTV (Lifetime Value) per user, likely driven by premium services and cross-border transfers rather than ad-driven volume.
The tech stack reveals a modern, scalable approach (AWS CloudFront, Tailwind CSS, PostHog), but the low traffic numbers indicate they are likely relying on offline channels, university partnerships, or direct sales to NRI communities rather than SEO or broad digital marketing.
- The 'Credit Score' Moat: They allow users to build US credit without traditional credit checks, solving the 'chicken-and-egg' problem for newcomers.
- Premium Banking without Fees: A value prop designed to undercut traditional banking fees that prey on immigrants.
- Physical + Digital Hybrid: Delivering physical SIM cards to India bridges the gap between the two worlds.
The Verdict: A Sleeper in the Remittance Market
Swadesh proves you don't need massive traffic to build a $4.7M revenue stream if you solve a high-stress problem for a loyal demographic. The low Trustpilot score, however, is a critical red flag for a service where trust is the primary currency.
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The complete migration solution built for Indians moving to America. Premium Banking without fees · Build your credit score without credit checks · Get a US SIM Card delivered to India · Cheapest international transfers
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Reviews (11)
Because
I'm poor people help me
International transactions
Very easy to do cross border transactions - thanks :)
Swadesh is a good app safely and truly…
Swadesh is a good app safely and truly app this app is a expensive earning for you thanks.
Working experience is 4years
Working experience is 4years
Cool Benefits
Just downloaded the app to manage my expenses in the US but got a lot more benefits than what I expected.
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About swadesh.co
The complete migration solution built for Indians moving to America. Premium Banking without fees · Build your credit score without credit checks · Get a US SIM Card delivered to India · Cheapest international transfers
Company Overview
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Technology Stack
swadesh.co uses 16 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Webflow, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
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Facebook Pixel
Traffic & Audience
swadesh.co receives approximately 1.7K monthly visitors and ranks #10,206,107 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:06 on the site.
The majority of swadesh.co's traffic comes from undefined, .
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