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swan.io
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Swan.io: The Banking API You Actually Need
How a 352-person team is quietly powering embedded finance at scale
While most fintechs fight over the same consumer wallets, Swan.io is building the infrastructure that powers the next generation of financial products. They're not a bank—they're the engine behind the bank features you use in your favorite apps.
"Swan isn't selling banking features—they're selling the infrastructure that makes banking invisible."
The Hidden Infrastructure Play
With 573K monthly visits and 41% direct traffic, Swan has built a moat not through marketing, but through developer adoption. Their GitHub presence and docs-first approach show they're targeting engineers, not bankers. The real signal? 35% of traffic comes organically—developers are finding and recommending Swan without paid acquisition.
Growth Through Integration
Swan's 11,598 backlinks tell a story of ecosystem integration. They're not just an API—they're becoming the default banking layer for European fintechs. The $107M funding validates the model: investors bet that embedded finance isn't a feature, it's the future of how businesses interact with money.
The keywords reveal the strategy: 'swan api' (360 searches) and 'swan fintech' (540 searches) show developers are actively searching for solutions. Meanwhile, 'swan banque' (610 searches) suggests European expansion is working. The 62.9% traffic from undefined regions likely points to France and broader EU markets—Swan's home turf.
- API-first architecture: White-label interfaces that integrate in days, not months
- Compliance baked in: MLRO (Money Laundering Reporting Officer) role shows serious regulatory focus
- Security leadership: VP Security and dedicated compliance team signal enterprise readiness
- Developer-centric: GitHub, docs, and blog content target technical decision-makers
Swan is betting that banking will become invisible infrastructure
While competitors build apps, they're building the pipes. In the embedded finance race, infrastructure wins over interfaces.
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5 keywordsHow is Swan's SEO?
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Meta Tags
Swan - The easiest way to embed banking features
Use Swan's APIs and ready-made white-label interfaces to embed banking features like accounts, cards, and payments into your workflows and UX.
Swan: The easiest way to embed banking features into your product
H1 Tags
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Reviews (20)
I received an answer in less than 24h…
I received an answer in less than 24h to my request and the action was done in time even with the short delay to react.
Happy to hear this, thank you for taking the time to leave a review.
I worked with Swan and It was a real…
I worked with Swan and It was a real pleasure !
Thanks!
Very good
I had a great experience with their support. Mathilde Riou helped me resolve my problem in no time.
So happy to read this, we'll pass the message to Mathilde! Thanks for taking the time to leave a review.
Easy and straightforward 👌🏼
Easy and straightforward 👌🏼
Thank you for this kind review!
Pennylane x Swan = Dream Team
My company uses Swan through pennylane and I consistently have easy payments that never have issues! Thanks swan for making it easy to use :)
Happy to hear it! We are very proud of what Pennylane offers to their clients. Great product.
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About swan.io
Use Swan's APIs and ready-made white-label interfaces to embed banking features like accounts, cards, and payments into your workflows and UX.
Company Overview
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Technology Stack
swan.io uses 20 technologies across their website including Wistia, Google Fonts, HSTS, and more.
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Wistia
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
CDN
jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
swan.io receives approximately 573.1K monthly visitors and ranks #89,811 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:22 on the site.
The majority of swan.io's traffic comes from undefined, undefined, .
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