swapfiets.nl
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Swapfiets: The Netflix of Bikes
How Dutch startup Swapfiets built a €361M revenue subscription model on two wheels
In a world obsessed with ownership, Swapfiets bet everything on subscriptions. With 788 employees and $361.8M in revenue, they've turned the simple bicycle into a recurring revenue machine that outperforms most SaaS companies.
"They don't sell bikes. They sell peace of mind—and that's a far more valuable subscription."
The User Experience Playbook
Swapfiets dominates organic search with 50% of traffic coming from direct and branded searches. Their top keyword 'swapfiets' alone drives 19,160 monthly searches—proving they've built a brand so strong, customers type their name directly into browsers. The 4.2/5 Trustpilot rating from 3,301 reviews shows this isn't just hype; it's a functioning subscription model that retains customers.
Growth Engineering
Their tech stack reveals a modern, scalable approach: Bootstrap for rapid UI development, Vite for fast builds, and Cloudflare for global CDN. But the real insight is their traffic distribution—72.6% comes from undefined markets (likely Netherlands/Belgium), showing they've saturated their home turf before expanding. The 37% direct traffic is a founder's dream: brand loyalty that doesn't require constant paid acquisition.
What makes Swapfiets unique isn't the bike—it's the business model. They've transformed a depreciating asset into a predictable monthly expense. When your bike breaks, you don't panic; you call Swapfiets. This psychological shift from ownership to access is worth $361.8M and counting. The company operates in the 'science_and_education' industry category—a curious classification that might hint at their data-driven, systematic approach to logistics and operations.
- Subscription-first model creates predictable revenue streams
- 72K backlinks demonstrate strong SEO and content moat
- 4.2/5 Trustpilot rating from 3.3K reviews validates retention
- Modern tech stack (Vite, Cloudflare, Bootstrap) enables rapid scaling
The Bicycle as a Service Revolution
Swapfiets proves that even the most traditional products can become subscription goldmines when you solve the right customer pain point: hassle-free mobility.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Swapfiets rank for?
5 keywordsHow is Swapfiets's SEO?
Open Graph Image
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Meta Tags
Een eigen fiets of e-Bike voor een vast bedrag per maand | Swapfiets
Welkom bij de zorgeloze manier van fietsen.
H1 Tags
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Swapfiets Nederland
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Activity & Engagement
Contact Information
Reviews (20)
Review
Great communication and service
Super easy and comfortable process! Great staff!
The whole process of getting my bike was very fast and went very smoothly. The lady helping me adjust the saddle to my comfort, and was super kind to explain and answer all my questions throughly!
The employees are super friendly
The employees are super friendly, the bike functions great. Very time-efficient experience as well.
Hi Nika, Thank you for the positive review. We know your time is valuable, so we are glad to hear the experience was efficient and the staff friendly. Enjoy the ride. Team Swapfiets
Great service!
I took my bike for a winter service and the technician who helped me was super friendly and attentive. He engaged with my kids and showed them around. When I mentioned that my battery is not working properly anymore he changed it without a fuss. It made me realize again what great company this is who really makes a difference in terms of sustainability; increasing the life span of bicycles and circulairty.
Hi Jeanelize, Thank you for this heartwarming review! We are so happy to hear that our technician took good care of both your bike and your kids. It is also wonderful to read that you appreciate our mission regarding sustainability and circularity. We will make sure to pass this lovely feedback on to the team. Enjoy the ride. Team Swapfiets
Easily fixed problem
Recently I've had an issue with my bike, so I requested an onsite maintenance. Not gonna lie, I was a bit nervous about how this whole process would look like. However, it went as smoothly as possible! Absolutely no pressure, quickly replaced bike and a friendly conversation with an employee. When your problems are fixed like this, it makes you rely on the brand more! Cheers
Hi there, Thank you for sharing your experience! We are so glad we could turn that nervousness into trust. Making the onsite maintenance smooth, pressure-free, and friendly is exactly what we aim for. Enjoy the ride. Team Swapfiets
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About swapfiets.nl
Welkom bij de zorgeloze manier van fietsen.
Company Overview
swapfiets.nl Social Media
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Technology Stack
swapfiets.nl uses 17 technologies across their website including Bootstrap, Ant Design, Vite, and more.
CSS Frameworks
Bootstrap
UI Libraries
Ant Design
Build Tools
Vite
Web Standards
Twitter Cards
Performance
Priority Hints, Lazy Loading
Analytics & Marketing
Google Analytics, Google Tag Manager
Traffic & Audience
swapfiets.nl receives approximately 107.3K monthly visitors and ranks #309,693 globally. The website has a bounce rate of 38% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:04 on the site.
The majority of swapfiets.nl's traffic comes from undefined, undefined, .
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This page provides publicly available information about swapfiets.nl. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit swapfiets.nl directly at https://swapfiets.nl.