swappie.com
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Swappie: The 200M Bet on Refurbished iPhones
How a Finnish startup turned used iPhones into a 200M+ revenue empire
While Apple sells pristine new phones for $999, Swappie is quietly building a $200M business selling the same device for $400. They've raised $169M to convince consumers that 'refurbished' isn't a dirty word—it's the smartest financial decision you'll make this year.
"Swappie didn't just sell refurbished phones—they sold trust in a market built on skepticism."
The SEO Moat They Built
Swappie dominates search with 59% organic traffic, turning brand searches into their primary acquisition channel. With 70,120 backlinks and ranking for 'iPhone 15' (1.2M monthly searches) and 'iPhone 15 Pro' (564K searches), they've built a fortress around high-intent keywords that competitors can't easily replicate.
The Trust Playbook
61,370 Trustpilot reviews at 4.4 stars isn't just a metric—it's their competitive moat. While traditional refurbishers struggle with quality perception, Swappie's warranty-first approach (12 months free) and transparent grading system turned skepticism into their biggest asset. Each review compounds their brand authority.
The team behind Swappie reads like a tech dream team: Sami Marttinen (CEO), Lauri Lipsanen (CFO), and Jori A. (CTO) aren't just operators—they're architects of a circular economy model that Apple itself is now exploring. Their VP of Analytics, Joni Kuparinen, suggests every metric is obsessively tracked, from conversion rates to device failure rates.
- Brand searches (208K/month) dwarf generic iPhone searches—loyalty built on experience, not just price
- 35% direct traffic proves repeat customers and word-of-mouth are driving growth, not just ads
- The 'undefined' country data suggests they're scaling faster than analytics can track—classic hypergrowth signal
The $200M Refurbishment Revolution
Swappie proves that in a world of $1,000 phones, the smartest money is spent on the ones that have already lived a life.
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5 keywordsHow is Swappie's SEO?
Open Graph Image
https://assets.swappie.com/default_meta_image.png
Meta Tags
Swappie | Refurbished and affordable iPhones with a 12-month warranty
Buy refurbished iPhones at an affordable price - Swappie offers refurbished and cheap iPhones with a free 12-month Swappie warranty.
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Reviews (20)
Great service and in very pleased with…
Great service and in very pleased with my purchase
Easy to use website
Easy to use website. Product came looking like brand new in a swappie box, that protects the product during transport. 10/10 service
Good customer service
Good customer service, fast delivery, product according to description, nicely packaged (Premium edition).
Best way to sell your used cell phone
Best way to sell your used cell phone, best price and quick turn around.. also fantastic when it comes to buying your used phones..
Fast collection of device and speedy…
Fast collection of device and speedy payment 10/10
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About swappie.com
Buy refurbished iPhones at an affordable price - Swappie offers refurbished and cheap iPhones with a free 12-month Swappie warranty.
Company Overview
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Technology Stack
swappie.com uses 17 technologies across their website including Font Awesome, Google Fonts, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Error Tracking
Sentry
Programming Languages
PHP
CDN
unpkg
Cloud & Hosting
Cloudflare
Traffic & Audience
swappie.com receives approximately 2.5M monthly visitors and ranks #17,824 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.2 pages per visit. Users spend an average of 2:24 on the site.
The majority of swappie.com's traffic comes from undefined, undefined, .
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