9:41
rebuy.de
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rebuy.de

14 technologies
VerifiedVisit3.2M/mo$56M30614 Tech25 Leads
Deep Dive

Rebuy: The German Refurbished Giant

How 306 employees built a $55.5M circular economy powerhouse

While everyone chases new hardware, rebuy.de quietly built a $55.5M empire selling used electronics and media. With 3.2M monthly visitors and a 4.5-star Trustpilot rating, they've turned second-hand into a premium experience.

3.2M
monthly visits
$55.5M
annual revenue
306
employees
4.5/5
Trustpilot score

"They don't just sell used goods—they sell peace of mind with 3-year warranties on refurbished tech."

The Refurbished Revolution

Germany's circular economy is exploding, and rebuy.de is at the epicenter. With 57% direct traffic and 34% organic search, they've built a brand so strong that 'rebuy' itself is searched 170K times monthly—more than 'refurbed' (187K) and 'refurbished' (138K). This isn't accidental traffic; it's brand dominance.

The Trust Equation

44,252 Trustpilot reviews averaging 4.5/5 stars tell a story of execution. While competitors struggle with quality perception, rebuy.de's 3-year guarantee on pre-owned electronics transforms skepticism into conversion. Their secret? A rigorous quality verification process that turns used goods into 'high-quality used items'—a semantic shift that justifies premium pricing.

The tech stack reveals their operational sophistication: Tailwind CSS for speed, PWA for mobile experience, and Contentful for scalable content. They're not just a marketplace; they're a data-driven recommerce engine. With Klarna integration, they've removed friction from second-hand purchases—a critical move in a market where trust is currency.

  • 3-year warranty on refurbished electronics—unheard of in second-hand markets
  • 57% direct traffic suggests exceptional brand recall and repeat customers
  • Top 13K global rank despite being a single-country play (Germany)
  • Multi-platform presence: TikTok, Instagram, LinkedIn, Facebook
No international expansion data
Profitable $55.5M revenue with 306 employees (high revenue per employee)
Limited funding transparency
Premium pricing on used goods through trust engineering
Heavily reliant on German market (91.9% traffic)
Omnichannel presence with 64K backlinks

The Circular Economy Playbook

Rebuy.de proves that in a world drowning in e-waste, the most sustainable business model is also the most profitable. They're not selling used phones—they're selling the future of commerce.

What tech stack does Rebuy use?

17 detected
Error Tracking1
E-commerce & Payments1
Web Standards1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics3
G
Google Analytics
G
Google Tag Manager
A
Amplitude

How much traffic does Rebuy get?

Traffic & Engagement

2.4M
Monthly Visits
-34.0%
5.6
Pages/Visit
6:27
Avg. Duration
48%
Bounce Rate
Monthly Traffic Trend-27%
3.3M
Oct 2025
Oct
3.7M
Nov 2025
Nov
2.4M
Dec 2025
Dec

Rankings

#22,830
Global Rank
#961
Germany Rank
Retail
Category

Backlinks & Authority

64.0K
Backlinks
4.7K
Ref. Domains
55
Authority Score
Low
Penalty Risk
Backlinks Trend-40%
106.5K
Jul 2025
Jul
104.2K
Aug 2025
Aug
102.8K
Sep 2025
Sep
105.8K
Oct 2025
Oct
94.8K
Nov 2025
Nov
64.0K
Dec 2025
Dec

Search Traffic

Organic
970.5K
Paid
47.9K

Top Organic Keywords

#1rebuy
550,000 vol47.8%
#1rebuy verkaufen
22,200 vol1.9%
#1handy verkaufen
40,500 vol1.1%
#1rebuy bücher
12,100 vol1.1%
#1bücher verkaufen
33,100 vol0.9%

Where is Rebuy's audience located?

🇩🇪Germany83.9%
🇦🇹Austria9.8%
🇸🇦Saudi Arabia1.6%
🇺🇸United States0.9%
🇮🇳India0.8%

Device Distribution

Desktop41.0%
Mobile59.0%

What keywords does Rebuy rank for?

5 keywords
1rebuy170.6K vol$0.41
2refurbed187.3K vol$0.87
3rebuiy4.7K vol$0.41
4rebuy bücher2.2K vol$0.32
5refurbished138.8K vol$0.80

How is Rebuy's SEO?

Open Graph Image

OG Image preview
og:image

https://static.rebuy.de/shared/images/screenshots/startpage-blue.jpg

Meta Tags

title64 chars

Medien- und Elektronikartikel gebraucht online kaufen | rebuy.de

description149 chars

Filme, Handys oder Bücher gebraucht kaufen. Hochwertige Gebrauchtware mit 3 Jahren Garantie und geprüfter Qualität erhalten. Jetzt auf rebuy stöbern!

og:title

Medien- und Elektronikartikel gebraucht kaufen | rebuy

og:description

An und Verkauf für gebrauchte Handys, Tablets, Videospiele, Filme, CDs, Bücher, und mehr bei rebuy. Sicher und schnell gebraucht kaufen und verkaufen

languageDE

H1 Tags

h1Kaufe und verkaufe gebrauchte Medien und Elektronik zu Top-Preisen

Schema Types

Organization

What is Rebuy's revenue?

$56M
Annual Revenue
306
15%
Employees
$181K
Revenue/Employee
Berlin, DEU
Headquarters

Who works at Rebuy?

Loading leads...

What do customers think of Rebuy?

rebuy.de

rebuy.de

4.5
44,252 reviews
✓ Claimed

Categories

Cell Phone Store#7Movie Rental Store#1Music Store#5Book Store#9Gaming service Provider#13Electronic Spare Parts and Components Store#5

Activity & Engagement

Reply Rate
96.22857142857143%
Avg. Reply Time
0.0 days
Claimed Date
5/9/2014

Contact Information

Address:
Erkelenzdamm 11-13
Berlin, DE

Reviews (20)

Filter by rating:
Jesus Josue Mora Lozano
1/13/2026
🇩🇪 Germany1 reviewsInvitationLinkApiVerified
Experience date: 1/13/2026
It was so easy and fast .

It was so easy and fast . Nothing complicated and will use again in the future . I received what it was promised :)

Pam
12/30/2025
🇩🇪 Germany2 reviewsInvitationLinkApiVerified
Experience date: 12/30/2025
All good

All good! The laptop is in perfect condition :)

Steve B.
12/27/2025
🇩🇪 Germany1 reviewsInvitationLinkApiVerified
Experience date: 12/26/2025
worked as expected!

worked as expected!

customer
12/17/2025
🇨🇾 Cyprus2 reviewsInvitationLinkApiVerified
Experience date: 12/17/2025
All ok and punctual

All ok and punctual

Viktoriia Hanke
12/11/2025
🇩🇪 Germany3 reviewsInvitationLinkApiVerified
Experience date: 12/11/2025
It was perfect!

It was one perfect example how service should work! Thank you!

Frequently Asked Questions about Rebuy

What is Rebuy's Revenue?
Rebuy generates approximately $56M in annual revenue. With 306 employees, that's $181,250 per employee.
What does Rebuy do?
Filme, Handys oder Bücher gebraucht kaufen. Hochwertige Gebrauchtware mit 3 Jahren Garantie und geprüfter Qualität erhalten. Jetzt auf rebuy stöbern!
How fast is Rebuy growing?
Rebuy has declined by 34.0% in the last 6 months according to traffic data. employee count has changed by 15% year over year.
How do people interact with Rebuy?
When visiting Rebuy, visitors view an average of 5.6 pages per visit, and spend around 6:27 on the site, and the bounce rate is 48.0%.
How do people find Rebuy?
1.4M people (58%) visit Rebuy directly. 970.5K (40%) find them through organic search. 47.9K (2%) come through paid advertising.
Who uses Rebuy?
Rebuy's top market is Germany with 2.0M visitors (83.9%). Austria is 2nd with 238.2K (9.8%). Saudi Arabia is 3rd with 37.9K (1.6%).
What technologies does Rebuy use?
Rebuy uses 14 technologies across their website including Error Tracking, CMS, E-commerce & Payments. Key technologies include Sentry, Contentful, Ghost, Klarna.
Who are Rebuy's competitors?
Rebuy's main competitors include asgoodasnew, Swappie. These companies operate in similar markets and compete for the same customer base.
What do customers think of Rebuy?
Rebuy has a Trustpilot score of 4.5 out of 5 (4 stars) based on 44,252 customer reviews.

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What are Rebuy's key pages?

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Raw JSON Data

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About rebuy.de

Filme, Handys oder Bücher gebraucht kaufen. Hochwertige Gebrauchtware mit 3 Jahren Garantie und geprüfter Qualität erhalten. Jetzt auf rebuy stöbern!

Company Overview

rebuy.de
Website
e-commerce_and_shopping
Industry
#13,754
Global Rank
3.2M
Monthly Visitors
14
Technologies
25+
Employees

rebuy.de Key Pages

Technology Stack

rebuy.de uses 14 technologies across their website including Sentry, Contentful, Ghost, Klarna, and more.

Error Tracking

Sentry

CMS

Contentful, Ghost

E-commerce & Payments

Klarna

Analytics & Marketing

SpeedCurve, Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

PWA

Traffic & Audience

3.2M
Monthly Visits
33%
Bounce Rate
5.9
Pages/Visit
4:07
Avg. Duration

rebuy.de receives approximately 3.2M monthly visitors and ranks #13,754 globally. The website has a bounce rate of 33% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 4:07 on the site.

The majority of rebuy.de's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is rebuy.de?
Filme, Handys oder Bücher gebraucht kaufen. Hochwertige Gebrauchtware mit 3 Jahren Garantie und geprüfter Qualität erhalten. Jetzt auf rebuy stöbern!
What technologies does rebuy.de use?
rebuy.de uses 14 technologies including Sentry, Contentful, Ghost, and 8 more. View the full tech stack analysis above.
How do I contact rebuy.de?
You can contact rebuy.de via email at [email protected].
What are rebuy.de's social media accounts?
rebuy.de is active on tiktok, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is rebuy.de?
rebuy.de receives approximately 3.2M monthly visitors and ranks #13,754 globally. Traffic is declining by 9.5% month-over-month.

Related Searches

rebuy.de pricingrebuy.de reviewsrebuy.de alternativesrebuy.de loginrebuy.de careerswhat is rebuy.derebuy.de tech stackrebuy.de contactrebuy.de vs competitorsrebuy.de featureshow to use rebuy.derebuy.de integrations

This page provides publicly available information about rebuy.de. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit rebuy.de directly at https://rebuy.de.