asgoodasnew.de
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asgoodasnew.de: Refurbished Tech's Data Play
How a German refurbisher scaled to $14.8M with a data-first approach to used electronics.
The refurbished tech market is crowded, yet asgoodasnew.de commands over half a million monthly visits. They aren't just selling used iPhones; they are selling 'peace of mind' through a rigorous data-driven certification process that turns hardware depreciation into a predictable revenue stream.
"They aren't just reselling hardware; they are monetizing the gap between 'new' and 'good enough' with surgical precision."
The SEO Moat
While competitors rely on generic marketplaces, asgoodasnew.de dominates high-intent keywords. Ranking for 'iPhone 16 refurbished' (10,720 monthly searches) shows they are capturing the bleeding edge of the secondary market, not just legacy models. Their organic search traffic sits at 37%, a testament to a content strategy that aligns perfectly with the 'circular economy' narrative.
Trust as a Product
With 11,995 Trustpilot reviews and a 4.4/5 rating, social proof is their primary conversion driver. Unlike faceless refurbishers, they leverage a multi-platform social presence (TikTok, YouTube, Instagram) to demystify the refurbishing process. This transparency converts 'skeptical browsers' into loyal buyers, reducing the friction of buying used tech online.
- Data-Driven Certification: Their 30-month warranty implies rigorous testing protocols, not just cosmetic grading.
- Circular Economy Positioning: They market sustainability as a premium feature, not a discount necessity.
- Tech Stack Agility: Using Tailwind CSS and Dynamic Yield indicates a modern, scalable frontend optimized for conversion speed.
The tech stack reveals a mature operation. Utilizing Google Tag Manager and Clarity for deep behavioral analytics, they likely A/B test everything from product descriptions to checkout flows. The use of jQuery alongside modern frameworks like Tailwind suggests a legacy codebase that has been iteratively optimized rather than rewritten—a common trait in profitable, fast-moving e-commerce entities.
The Verdict: Profitability Over Hype
With 102 employees generating $14.8M, asgoodasnew.de proves that in the circular economy, operational efficiency beats brand hype every time.
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Meta Tags
Technik gebraucht kaufen
ASGOODASNEW - Gebrauchte Technik und Elektronik online kaufen! So gut wie neu, 30 Monate Garantie* und bis zu 30% günstiger. Nur bei asgoodasnew.de!
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asgoodasnew electronics GmbH
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Reviews (20)
10/10
I like to buy tech second-hand and the product I purchased works perfectly. I‘m sure I’ll buy from this shop again.
The laptop is in top condition
Fast shipment. The laptop is in top condition, as described. I'm a happy customer.
Very often the cheapest
They are often the cheapest; it's my second new phone I bought from them, and every order comes out well.
I’m your regular customer:)
I’m your regular customer:)
Very good service
Very good service. Fast delivery and product as advertised.
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About asgoodasnew.de
ASGOODASNEW - Gebrauchte Technik und Elektronik online kaufen! So gut wie neu, 30 Monate Garantie* und bis zu 30% günstiger. Nur bei asgoodasnew.de!
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Technology Stack
asgoodasnew.de uses 14 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
Programming Languages
PHP
Advertising
Microsoft Ads
E-commerce & Payments
Klarna
Personalization
Dynamic Yield
Traffic & Audience
asgoodasnew.de receives approximately 537.7K monthly visitors and ranks #82,870 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:07 on the site.
The majority of asgoodasnew.de's traffic comes from undefined, undefined, .
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