sweetgreen.com
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Sweetgreen: The Tech Company Selling Salad
How 800k monthly visitors and a $300M revenue engine built a better salad chain
Sweetgreen isn't just selling kale and quinoa—they're running a sophisticated tech-enabled logistics operation disguised as a salad bar. With 808k monthly visits and $302.6M in revenue, they've cracked the code on making healthy fast food profitable at scale.
"When 50% of your traffic is direct, you're not building a website—you're building a destination."
The Traffic Moat
Sweetgreen's 50% direct traffic is a founder's dream. Compare that to their 46% organic search—they're not fighting Google for attention, they're commanding it. Their top keyword 'sweetgreen' alone drives 141K monthly searches. That's not SEO; that's brand equity you can't buy with ad spend.
Tech Stack Reality Check
Their stack tells a story: Tailwind CSS, PWA, and the full GA/GTM/Ads pixel suite. This isn't a restaurant with a website—it's a digital product with physical locations. They're A/B testing, optimizing, and iterating like a SaaS company, not a salad shop.
The Trustpilot score of 2.2/5 from 29 reviews reveals the brutal reality of food service: scale creates friction. But here's the contrarian take—low review scores at this scale aren't a product failure, they're a distribution proof. You can't piss off 29 people if you're only serving 100.
- Brand moat: 50% direct traffic proves category ownership
- Tech-first approach: PWA and analytics stack show digital DNA
- Topical authority: Owns 5 of top 5 keywords for their name
- Funding discipline: $478M raised vs $302M revenue = efficient growth
The Unsexy Truth
Sweetgreen wins by owning the stack, the brand, and the customer relationship—then repeating it 200+ times.
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5 keywordsHow is Sweetgreen's SEO?
Meta Tags
sweetgreen | Inspiring healthier communities
Simple, seasonal, healthy salads and grain bowls made in-house from scratch, using whole produce delivered that morning.
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sweetgreen
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Reviews (20)
SWEETGREENS I Am A Fan
I recently went to the sweet green's in the short North in Columbus.And I'm not really a person who likes organic food stuff like that.But I have to admit that was the best Caesar Kale salad.I've ever had in my life so I gotta give SWEETGREENS there props for that.It was very pleasantlysurprisely great all the way around. And the team is very nice and friendly. I loved Madison and Bryon they are always smiling.
so good and fresh very filling and…
so good and fresh very filling and worth the price :)
Great lunch option while working
Delicious salads and quick service. Able to order ahead for a later pick-up time which makes it a nice option for lunch at the office.
Houston Montrose location
Jordon and Steph at the Houston Montrose location fixed us up with some amazing protein bowls with the caramelized garlic steak. Fantastic ingredients, artfully constructed and with wonderful service!
Solid salads
Solid salads, portions could be larger
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About sweetgreen.com
Simple, seasonal, healthy salads and grain bowls made in-house from scratch, using whole produce delivered that morning.
Company Overview
sweetgreen.com Social Media
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Technology Stack
sweetgreen.com uses 17 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront, OneTrust, and more.
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
Advertising
DoubleClick Floodlight, Snapchat Pixel, LinkedIn Insight Tag, TikTok Pixel +2 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
sweetgreen.com receives approximately 808.3K monthly visitors and ranks #48,468 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 2:14 on the site.
The majority of sweetgreen.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sweetgreen.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sweetgreen.com directly at https://sweetgreen.com.