sweptworks.com
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Swept: The Unsung Hero of Cleaning Ops
How a niche SaaS is quietly dominating the janitorial software space
While tech giants fight over generic productivity tools, Swept has carved out a $1.7M empire by solving one brutally specific problem: making cleaning businesses actually run efficiently. This isn't another shiny SaaS—it's a revenue-generating machine in a blue-collar industry.
"Swept isn't building software for Silicon Valley—it's building an operational backbone for the people who keep our offices clean."
The Niche Domination Strategy
Swept's genius lies in its ruthless specificity. Instead of chasing the crowded 'SaaS for everyone' market, they targeted janitorial operations with laser precision. Their top keyword isn't some generic business term—it's 'swept' itself, showing strong brand recall. Even more telling: they rank for 'spreadsheets needed for starting a cleaning business,' capturing founders at the exact moment they realize Excel won't cut it anymore.
The Growth Trajectory
With $3M in funding and just 19 employees, Swept operates with remarkable capital efficiency. Their traffic split tells a story of mature product-market fit: 48% organic search (people actively looking for solutions) and 37% direct traffic (users returning daily). This isn't a company relying on paid ads to fake growth—it's built on genuine utility and word-of-mouth in an industry that rarely adopts tech easily.
The leadership team composition reveals their operational focus. With Michelle Audas wearing both CEO and CRO hats, and Dominic Lacroix leading technology, the company prioritizes revenue and execution over flashy features. Their tech stack is pragmatic—jQuery, Bootstrap, and vanilla tools rather than bleeding-edge frameworks—because reliability matters more than innovation theater when your users are cleaning buildings at 5 AM.
- Dominates a $76B janitorial services market with vertical-specific software
- Achieves 48% organic traffic without relying on paid acquisition
- Runs lean: $89K revenue per employee in a capital-intensive space
- Solves the 'Excel hell' problem for cleaning business founders
The Real Innovation is Boring
Swept proves that in B2B, solving specific problems better than anyone beats chasing broad platforms
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Swept Janitorial Software | Workforce Management for Commercial Cleaning Businesses
All-in-one janitorial software - scheduling, GPS time tracking, client portal, multilingual team messaging, inspections, and more. 235+ million hours logged on Swept.
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sweptworks.com uses 22 technologies across their website including Google Fonts, HSTS, Contentful, and more.
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sweptworks.com receives approximately 30.4K monthly visitors and ranks #491,972 globally. The website has a bounce rate of 36% with visitors viewing an average of 14.6 pages per visit. Users spend an average of 20:41 on the site.
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