swissinfo.ch
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Swissinfo.ch: The State-Backed Media Powerhouse
How 173 employees generate 3.7M monthly visits across 10 languages
While most media outlets fight for survival, Swissinfo.ch operates as a state-funded digital fortress, reaching 3.75 million monthly visitors with zero paywall pressure. This isn't just news—it's Switzerland's soft power weapon, broadcasting democracy and foreign policy perspectives across 10 languages.
"They don't chase clicks—they broadcast Swiss values. That's a luxury only state funding can buy."
The 10-Language Empire
SWI swissinfo.ch doesn't just translate—it localizes. With 173 employees serving Portuguese, French, German, and 7 other languages, they've built a media infrastructure that most countries would envy. Their 6.9M backlinks aren't accidental; they're the result of being Switzerland's official voice to the world.
The Traffic Paradox
Here's the contradiction: Swissinfo.ch ranks #20,556 globally but dominates for 'switzerland' (514K monthly searches) and 'swissinfo' (4K monthly searches). They're not chasing viral topics like 'Trump' (4.8M searches)—they're building authority around Swiss identity. Their 57% organic traffic proves content quality beats algorithmic gaming.
- State-funded independence: No advertisers to please, no shareholders to appease
- 10-language machine: Reach that would require 10x the budget for private media
- Democracy & foreign policy focus: Niche expertise that builds global authority
- Tech stack modernity: Vite, Tailwind CSS, and lazy loading show they're not stuck in 2010
The data reveals a telling pattern: their top keyword isn't 'swiss news' or 'Switzerland updates'—it's simply 'swissinfo.' This indicates a brand that's become a destination, not just a search result. With direct traffic at 35%, nearly 1.3M visitors come straight to Swissinfo.ch, bypassing Google entirely. That's not SEO success; that's institutional trust.
The Unfair Advantage
Private media fights for ad dollars while Swissinfo.ch fights for democracy—funded by the Swiss government, powered by public trust, and scaled across 10 languages without a single investor demanding returns.
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Open Graph Image
https://www.swissinfo.ch/eng/wp-content/uploads/swissinfo-theme/swi-fallback-featured-image.jpg?ver=1765874457
Meta Tags
Switzerland - News and perspectives - SWI swissinfo.ch
SWI swissinfo.ch, your link to Switzerland. Providing independent reporting in 10 languages, focusing on democracy, foreign policy, and more.
Switzerland - News and perspectives
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About swissinfo.ch
SWI swissinfo.ch, your link to Switzerland. Providing independent reporting in 10 languages, focusing on democracy, foreign policy, and more.
Company Overview
swissinfo.ch Social Media
Contact swissinfo.ch
Phone Numbers
Technology Stack
swissinfo.ch uses 17 technologies across their website including Leaflet, Mapbox, Font Awesome, PHP, and more.
Maps
Leaflet, Mapbox
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
New Relic, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
swissinfo.ch receives approximately 3.8M monthly visitors and ranks #20,556 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 1:04 on the site.
The majority of swissinfo.ch's traffic comes from undefined, undefined, .
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This page provides publicly available information about swissinfo.ch. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit swissinfo.ch directly at https://swissinfo.ch.