swissoptic.com
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SwissOptic: The Invisible Optics Giant
Why a 266-person Swiss firm is critical to ASML's chip machines
In the shadow of ASML's EUV lithography machines, a Swiss precision optics firm quietly manufactures the components that keep the global semiconductor supply chain running. With 266 employees and $29M in revenue, SwissOptic isn't a household name—but it should be.
"When you're making optics for ASML, 'good enough' isn't in the vocabulary—precision is measured in nanometers, not microns."
The B2B Invisible Hand
SwissOptic's website gets just 324 monthly visits—less than a local bakery. Yet their client list includes ASML, the most critical company in semiconductors. This is the ultimate B2B play: own a niche so deep that the end customer never knows your name, but your value is undeniable. Their traffic is 100% undefined (likely Switzerland and EU), showing they don't need SEO—they need precision engineering.
The Assembly Line of Light
With 266 employees, SwissOptic operates at 100,000 employees' impact level. Their revenue per employee is ~$110K—lower than tech giants but typical for precision manufacturing. Their LinkedIn shows key people like Michael Hollenstein (Key Account Manager ASML) and Dario Fusinato (Head module assembly), revealing a structure built around deep client integration rather than mass production.
The tech stack tells a story of pragmatism: Drupal for content management, Tailwind CSS and Bootstrap for styling, jQuery for legacy compatibility, and PWA capabilities. It's not a flashy modern stack because they don't need to be—they need reliability. The 43% organic traffic suggests people specifically search for 'swissoptic' or 'optical transceiver manufacturer in swiss', indicating a direct demand for their specialized capabilities.
- Revenue per employee: ~$110K (manufacturing benchmark)
- Key client: ASML (critical semiconductor lithography)
- Traffic: 100% from undefined region (likely Switzerland/EU)
- Specialization: From optical components to complete systems
The Optics Backbone of Modern Tech
SwissOptic proves that in deep-tech, being invisible to consumers can mean being indispensable to industries
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https://www.swissoptic.ag/sites/swissoptic.ag/files/styles/large/public/2019-12/2019_03_004_ps_swissoptic-bildbearbeitung.jpg?itok=6q1if_L3
Meta Tags
Startseite SwissOptic AG | SwissOptic AG
Die SwissOptic AG steht für höchste Präzision in der Welt der Optik - von Schlüsselkomponenten über Baugruppen bis hin zu komplexen optischen Systemen.
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About swissoptic.com
Die SwissOptic AG steht für höchste Präzision in der Welt der Optik - von Schlüsselkomponenten über Baugruppen bis hin zu komplexen optischen Systemen.
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swissoptic.com uses 8 technologies across their website including Drupal, Lazy Loading, PWA, and more.
CMS
Drupal
Performance
Lazy Loading
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
ScrollReveal, Prism, jQuery
Traffic & Audience
swissoptic.com receives approximately 324 monthly visitors. The website has a bounce rate of 30% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:15 on the site.
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