In a world obsessed with growth hacking and viral loops, Switchboard quietly built a machine that runs on pure intent. With just 6 employees and no public funding, they've carved out a niche that defies conventional startup scaling logic.

"When 69% of traffic comes directly to your site, you're not building a product—you're building a destination."

The keyword data tells a fascinating story. 'Switchboard' itself commands 10,090 monthly searches, but the presence of 'switchboard williams' (440 monthly) and 'kukulu' (2,530 monthly) suggests a university or educational institution is deeply intertwined with their user base. The mention of 'william butzow student at santa clara university' as a top keyword isn't a coincidence—it's evidence of a bottom-up adoption model where students and educators become evangelists before institutions officially buy in.

• Built on Squarespace with Tailwind CSS—proving you don't need complex infrastructure to build a serious business
• Traffic profile suggests a community-driven product with strong word-of-mouth growth
• The 'meat project' (1,690 monthly searches) hints at an experimental or side-project culture within their ecosystem