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swivl.com
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swivl.com

22 technologies
VerifiedVisit36.5K/mo$13M9322 Tech25 Leads
Deep Dive

Swivl: The $13M Reflection Engine

How 75k schools are building reflective habits at scale

While most edtech chases engagement metrics, Swivl is quietly building a $13M business on the unsexy power of reflection. With 75,000 schools in their orbit, they've turned metacognition into a scalable product.

$13.0M
annual revenue
75K+
schools worldwide
93
employees
66%
direct traffic

"They're not selling software—they're selling the ability to think about thinking."

The 75K School Moat

Swivl's core strength isn't flashy AI or gamification—it's embedding reflective practice into daily workflows. With 93 employees serving 75,000 schools, they've achieved a remarkable 806:1 employee-to-school ratio. This isn't a product that requires massive implementation teams; it's designed for scale through simplicity. The 66% direct traffic signal confirms teachers aren't discovering them by accident—they're actively sought out.

The $4.67M Bet on Reflection

With $4.67M in funding against $13M in revenue, Swivl is capital-efficient in a space that usually burns cash. Their $13M revenue suggests they're post-product-market fit and in scaling mode. The fact that 'swivl' dominates their organic keywords (1,210 monthly volume) shows they own the category—teachers searching for reflection tools find them first.

The tech stack reveals their priorities: jQuery and Tailwind CSS suggest a pragmatic, performance-focused approach rather than chasing the latest frameworks. They're not building for tech demos—they're building for teachers in bandwidth-constrained environments. The PWA detection is particularly telling; they're optimizing for accessibility across devices, critical for schools with limited tech budgets.

  • Dominant brand search (1,210 monthly 'swivl' searches) creates a defensive moat
  • 66% direct traffic indicates strong word-of-mouth in educator communities
  • Minimal organic keyword footprint suggests they're not playing SEO games—they're building real utility
  • 3.7 Trustpilot score from a single review signals they're still early in reputation management
No complex AI features or flashy dashboards
Focuses on the hard problem of building reflective habits
Not chasing viral growth through social media
Scales through utility, not marketing spend
Avoids the 'edutainment' trap of gamification
Owns a niche most competitors overlook

The Unsexy Billion-Dollar Insight

Swivl proves that deep educational problems solved simply beat flashy features every time. In a market obsessed with engagement, they're building a $13M business on the power of pause and reflection.

What tech stack does Swivl use?

41 detected
Security1
Programming Languages1
Scheduling1
Customer Support1
Performance1
JavaScript Libraries2
Frontend Frameworks1
Tracking & Analytics19
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Clarity
T
Twitter Pixel
G
Google Tag Manager
G
Google Static
T
Twitter Ads
L
LinkedIn Insight Tag
G
Google DoubleClick
M
Microsoft Clarity
L
LinkedIn
T
Twitter/X
G
Google Analytics
T
Tracking Service
G
Google APIs
B
Bing
Z
Zendesk

How much traffic does Swivl get?

Traffic & Engagement

36.5K
Monthly Visits
3.2
Pages/Visit
2:07
Avg. Duration
42%
Bounce Rate
Monthly Traffic Trend-29%
51.4K
Oct 2025
Oct
48.7K
Nov 2025
Nov
36.5K
Dec 2025
Dec

Traffic Sources

Search
26%
Direct
66%
Social
0%
Referrals
7%
Email
0%
Paid
0%

Where is Swivl's audience located?

🌍96.0%
🌍2.2%
🌍1.0%
🌍0.5%
🌍0.3%

What keywords does Swivl rank for?

5 keywords
1swivl1.2K vol$3.13
2swilv120 vol
3swivl’120 vol
4swivl chat120 vol
5sw2782 robot110 vol

How is Swivl's SEO?

Open Graph Image

OG Image preview
og:image

https://www.swivl.com/wp-content/uploads/2025/08/differentiate-blog-feature.png

Meta Tags

title5 chars

Swivl

description128 chars

Swivl’s suite of reflective tools are used by over 75k schools worldwide—helping educators and students build reflective skills.

languageEN-US

Schema Types

Unknown

What is Swivl's revenue?

$13M
Annual Revenue
93
-27%
Employees
$140K
Revenue/Employee
$5M
Total Funding
Menlo Park, United States
Headquarters

Who works at Swivl?

Loading leads...

What do customers think of Swivl?

swivl.com

swivl.com

3.7
1 reviews

Categories

Educational Institution#undefinedEducation Center#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (1)

Filter by rating:
Sunburst Film Production
12/6/2024
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 12/5/2024
Exceptional Service and Innovative Solutions – A Startup to Watch

Swivl is a perfect example of both an excellent startup and how to run a business the right way. I became one of their first clients and was amazed at how user-friendly their functionality was, especially when compared to larger competitors. From the registration process all the way to my first client, they provided clear and helpful support through the most convenient communication methods for me, never pushing unnecessary options. Special thanks to Jeremy – a wonderful person who is always ready to assist with anything!

Frequently Asked Questions about Swivl

What is Swivl's Revenue?
Swivl generates approximately $13M in annual revenue. With 93 employees, that's $140,000 per employee. The company has raised $5M in total funding.
What does Swivl do?
Swivl’s suite of reflective tools are used by over 75k schools worldwide—helping educators and students build reflective skills.
How fast is Swivl growing?
Swivl employee count has changed by -27% year over year.
What technologies does Swivl use?
Swivl uses 22 technologies across their website including Fonts, Security, Programming Languages. Key technologies include Google Fonts, HSTS, PHP.
Who are Swivl's competitors?
Swivl's main competitors include SOLOSHOT, Standard. These companies operate in similar markets and compete for the same customer base.
What do customers think of Swivl?
Swivl has a Trustpilot score of 3.7 out of 5 (3 stars) based on 1 customer reviews.

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About swivl.com

Swivl’s suite of reflective tools are used by over 75k schools worldwide—helping educators and students build reflective skills.

Company Overview

swivl.com
Website
science_and_education
Industry
#741,682
Global Rank
36.5K
Monthly Visitors
22
Technologies
25+
Employees

Contact swivl.com

Technology Stack

swivl.com uses 22 technologies across their website including Google Fonts, HSTS, PHP, and more.

Fonts

Google Fonts

Security

HSTS

Programming Languages

PHP

CMS

WordPress

Advertising

DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads

Scheduling

Calendly

Traffic & Audience

36.5K
Monthly Visits
42%
Bounce Rate
3.2
Pages/Visit
2:07
Avg. Duration

swivl.com receives approximately 36.5K monthly visitors and ranks #741,682 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:07 on the site.

The majority of swivl.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is swivl.com?
Swivl’s suite of reflective tools are used by over 75k schools worldwide—helping educators and students build reflective skills.
What technologies does swivl.com use?
swivl.com uses 22 technologies including Google Fonts, HSTS, and 16 more. View the full tech stack analysis above.
How do I contact swivl.com?
You can contact swivl.com via email at [email protected] or through their contact page.
What are swivl.com's social media accounts?
swivl.com is active on youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
How popular is swivl.com?
swivl.com receives approximately 36.5K monthly visitors and ranks #741,682 globally. Traffic is declining by 24.9% month-over-month.

Related Searches

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This page provides publicly available information about swivl.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit swivl.com directly at https://swivl.com.