sylvansport.com
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SylvanSport: The Anti-RV RV Company
How a 38-person team is redefining adventure with $6.9M in revenue
While the RV industry pushes bigger, bulkier campers, SylvanSport is quietly building a movement around minimalist, gear-hauling trailers that transform into mobile basecamps. With just 38 employees and $6.9M in revenue, they're proving that adventure doesn't require a 40-foot RV.
"They're not selling campers—they're selling the ability to carry your entire adventure kit in a trailer that transforms into a basecamp."
The Product-First Obsession
SylvanSport's leadership team reads like a hardware engineering dream team: VP New Product Development Kyle Mundt, Director of Engineering Brandon Miller, and Purchasing Manager Steve Conley. This isn't a marketing-led company—it's a product company where engineers call the shots. With 50% of traffic coming from organic search and another 39% direct, they've built a brand that customers seek out by name, not through paid ads.
The Keyword Strategy That Works
Their top organic keyword is 'trailer equipment for adventure' (490 monthly searches)—not 'campers for sale' or 'RV dealers.' This reveals their core insight: they're targeting the adventure sports enthusiast who already owns bikes, kayaks, and gear, not the traditional RV buyer. Their second most valuable keyword is simply their brand name (480 searches), indicating strong brand recall and a loyal customer base that actively seeks them out.
The product lineup tells the story: GO pop-up campers for minimalist adventurers, GOAT all-terrain campers for off-road purists, GO EASY ultralight trailers for bike packers, and VAST for those who need mid-sized capacity. Each product solves a specific adventure problem rather than trying to be everything to everyone. The TraiLOFT camping gear system completes the ecosystem, turning any campsite into a comfortable base.
- Niche-first approach: They target specific adventure sports rather than general camping
- Engineer-led culture: Technical leadership drives product development
- Brand loyalty: 480 monthly searches for 'sylvansport' shows strong brand equity
- Gear-integration focus: Products are designed around transporting bikes, boats, and equipment
The Quiet Giant in Adventure Vehicles
SylvanSport proves that with the right product-market fit, you don't need scale to dominate a niche. Their $6.9M revenue with just 38 employees suggests exceptional efficiency and a product that sells itself.
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Adventure Camping Trailers, Pop-Up Campers, RVs, and Camping Gear | SylvanSport
SylvanSport GO pop up campers, GOAT all-terrain campers and GO Easy ultralight trailers are made for adventure. VAST is an innovative mid-sized travel trailer. Tow all your bikes, boats, and outdoor gear, then convert your camper or trailer into a sweet base camp!
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Reviews (20)
Wonderful products and service
Wonderful products and service. Nicest people.
Always kind treatment and thorough…
Always kind treatment and thorough help. You guys are great!
Fast service on parts for new to me…
Fast service on parts for new to me trailer.
Go Easy trailer
I ordered my trailer last Fall and asked that I pick it up in the Spring. They cooperated with my schedule, set up an appointment to suit my needs and included my late add that I made to my order.
The warranty service was excellent
The warranty service was excellent. I showed the issue with pictures and the customer service team was very responsive and resolved the issue within a week.
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About sylvansport.com
SylvanSport GO pop up campers, GOAT all-terrain campers and GO Easy ultralight trailers are made for adventure. VAST is an innovative mid-sized travel trailer. Tow all your bikes, boats, and outdoor gear, then convert your camper or trailer into a sweet base camp!
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sylvansport.com uses 35 technologies across their website including AccessiBe, Google Fonts, reCAPTCHA, and more.
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sylvansport.com receives approximately 52.3K monthly visitors and ranks #663,855 globally. The website has a bounce rate of 62% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:43 on the site.
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