In Colombia's complex labor landscape, where hiring a domestic worker requires navigating ARL, EPS, and pension funds, Symplifica isn't just a SaaS tool—it's a compliance shield for 1.2 million households. This is the story of how they're turning bureaucratic chaos into a $17.4M revenue stream.

"They're not selling software—they're selling peace of mind in a market where non-compliance means government fines and legal nightmares."

The tech stack tells a story of pragmatic efficiency. jQuery, Bootstrap, and Tailwind CSS suggest a focus on rapid iteration over bleeding-edge architecture. This isn't a Silicon Valley unicorn chasing AI hype—it's a bootstrapped-feeling operation (despite the $17M revenue) solving real problems with proven tools. Their social presence spans Twitter to Instagram, but the real distribution is likely offline through legal firms and accounting networks.

• Dominates Colombian household compliance with $17.4M revenue from a 120-person team
• Captures 60% of traffic organically—trust beats paid acquisition in regulated markets
• Owns high-intent compliance keywords (ARL, liquidación) where searchers are ready to pay
• Targets employers, not employees—a B2B2C model with sticky retention