synertec.com.au
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Synertec: The Invisible Engineering Powerhouse
How a 266-person firm dominates critical infrastructure with $71.7M in revenue
Synertec isn't chasing AI hype or consumer apps. They're the silent force engineering the backbone of Australia's energy and critical infrastructure—delivering $71.7M in revenue with a lean team of 266.
"They don't sell software—they sell reliability. In energy and critical infrastructure, downtime isn't an option."
The Critical Infrastructure Specialist
Synertec operates where others fear to tread: energy, oil, and highly regulated industries. Their diversified engineering solutions aren't flashy, but they're essential. With a focus on environmentally sustainable solutions, they've positioned themselves as the go-to partner for sectors where compliance, safety, and reliability trump innovation theater.
The SEO Paradox
Here's the anomaly: 57% of their 1,563 monthly visits come from organic search, yet their global rank is a staggering #10,991,941. This suggests a highly targeted, niche audience—likely engineers, procurement teams, and industry insiders who know exactly what they're searching for. The traffic isn't broad; it's surgical.
Their leadership team reflects this engineering-first mentality. Michael Carroll (Managing Director), Jason Denholm (Head of Engineering), and Yash Gala (CFO) form a classic tech-operations-finance triad. The presence of two transformation-focused roles—Ashleigh Mulcahy and Ashleigh Thornton—signals a company aggressively modernizing legacy systems without losing its engineering soul.
- Tech stack is pragmatic: jQuery, Bootstrap, Tailwind CSS—no unnecessary bleeding-edge frameworks
- Social presence is minimal: Only LinkedIn profile detected, no Twitter/X, Facebook, or Instagram
- Traffic is 100% from undefined/unknown regions—likely direct corporate traffic from Australian infrastructure sites
- No Trustpilot reviews: They don't compete on public reviews; they compete on contracts and referrals
The Unsexy Billion-Dollar Playbook
Synertec proves that in critical infrastructure, boring is profitable, reliable is valuable, and invisible is indispensable.
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Synertec | Delivering Innovative Engineering Solutions
Synertec is a diversified Technology and Engineering company focussed on developing and delivering environmentally sustainable solutions for challenging industry sectors including energy, critical infrastructure, and highly regulated industries.
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About synertec.com.au
Synertec is a diversified Technology and Engineering company focussed on developing and delivering environmentally sustainable solutions for challenging industry sectors including energy, critical infrastructure, and highly regulated industries.
Company Overview
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Technology Stack
synertec.com.au uses 21 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
AWS CloudFront, Cloudflare
E-commerce & Payments
WooCommerce
Traffic & Audience
synertec.com.au receives approximately 1.6K monthly visitors and ranks #10,991,941 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:19 on the site.
The majority of synertec.com.au's traffic comes from .
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