While competitors fight for organic visibility, Syntegro commands an 80% direct traffic monopoly in Belgium's workforce management space. This isn't just software—it's an entrenched ecosystem with 137K monthly users who don't need to search for it anymore.

"When 80% of your traffic comes directly to your domain, you haven't built a product—you've built a habit."

The keyword data reveals a fascinating duality. While 'syntegro' dominates brand searches, 'syncore' (890 monthly volume) suggests either a competitor, a legacy product, or a market confusion that actually works in their favor. Meanwhile, long-tail queries like 'que coute une licence syntegro' and 'quel lien entre syntegro et mediahuis' indicate a mature market where buyers are doing deep due diligence before procurement.

• Direct traffic monopoly: 80% of visitors bypass search entirely
• Enterprise pricing power: $6.8M revenue with only 52 employees
• Institutional lock-in: 390 monthly branded searches from existing users
• Ecosystem integration: Part of Visma's corporate portfolio
• Low organic dependency: Only 10% from search—no SEO arms race