table22.com
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Table22: The $46M Bet on Restaurant Tech
How this startup is turning empty tables into new revenue streams
While most restaurant tech focuses on efficiency, Table22 is obsessed with one thing: unlocking dormant revenue. With $45.7M in funding and 110k monthly visitors, they're building a bridge between hospitality and e-commerce that traditional POS systems can't touch.
"Table22 isn't just a tech platform—it's a revenue layer for the entire food ecosystem."
The Data Speaks: High-Intent Traffic
The 59% direct traffic is telling. It suggests restaurant operators and food businesses aren't just browsing—they're actively logging in to manage subscriptions and revenue. The top organic keyword 'table22' (370 monthly volume) shows strong brand recall, while niche terms like 'houston cheese subscription' (170 volume) reveal their deep vertical focus.
Growth Narrative: From Restaurants to Makers
Table22's evolution is strategic. Starting with restaurants, they've expanded to shops and makers—capturing the entire food supply chain. Their 55-person team is lean for a $7.4M revenue business, suggesting high automation. The $45.7M war chest indicates they're in aggressive scaling mode, likely eyeing market consolidation.
The tech stack reveals a modern, scalable architecture. Tailwind CSS, Bootstrap, and Ant Design suggest a focus on rapid UI development. Analytics tools like Heap and Google Tag Manager show they're data-obsessed. The LinkedIn Insight Tag hints at B2B growth strategies—targeting restaurant owners and food businesses with precision advertising.
- Revenue-first positioning: 'New revenue streams' is the headline, not 'manage your business'
- Multi-tenant model: Restaurants, shops, and makers share the same infrastructure
- High direct traffic (59%) indicates strong product stickiness and recurring usage
- Niche keyword strategy: Capturing hyper-specific food verticals (e.g., cheese subscriptions)
- Lean team: 55 employees generating $7.4M revenue (~$135K per employee)
The Verdict: A Category Killer in Plain Sight
Table22 is building the Stripe for food subscriptions—vertical SaaS with a revenue-sharing model that scales with every meal kit, cheese box, and restaurant loyalty program.
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Open Graph Image
http://static1.squarespace.com/static/5ebee2f685f4eb2fd43b9e42/t/60a2fa8974a43a2fd1e833a1/1621293705976/Screen+Shot+2021-02-22+at+10.25.07+PM.png?format=1500w
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Table22
New revenue streams for restaurants, shops, and makers
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About table22.com
New revenue streams for restaurants, shops, and makers
Company Overview
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Technology Stack
table22.com uses 28 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
HSTS
Programming Languages
PHP
CMS
Contentful, Squarespace
Cloud & Hosting
Cloudflare
Email Marketing
Mailchimp
Traffic & Audience
table22.com receives approximately 110.9K monthly visitors and ranks #334,744 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:36 on the site.
The majority of table22.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about table22.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit table22.com directly at https://table22.com.