Tagger wasn't just another influencer platform—it was a data-first beast that saw the creator economy as a math problem to solve. Now part of Sprout Social, its $23.5M investment thesis paid off, proving that in the noisy world of influencer marketing, the algorithm always wins.

"Tagger didn't sell influencer connections—it sold predictive analytics that turned creator marketing from guesswork into a science."

The keyword data tells the real story. 'Tagger' alone gets 11,280 monthly searches—more than their entire website traffic. This gap reveals a critical insight: massive brand awareness but low direct conversion. Users search for Tagger, but they end up on Sprout Social's login page (login.influencer.sproutsocial.com). The brand equity exists; the standalone destination doesn't.

• Data-first positioning: Tagger sold analytics, not just influencer lists
• Enterprise DNA: Leadership team built for agency and brand sales cycles
• Acquisition-ready: $23.5M funding created a platform Sprout couldn't ignore
• High-intent traffic: 45% direct traffic signals professional user base
• Global footprint: EMEA leadership (Kinvara Bentley) indicates international reach