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Taggle: The Water Metering Dark Horse
How a 44-person team is quietly digitizing Australia's water infrastructure
In a world obsessed with AI and crypto, Taggle is doing something radically different: making water meters talk. While most tech startups chase digital disruption, this Australian company is solving the analog problem of water leakage, one smart meter at a time.
"Taggle isn't selling software—they're selling the end of invisible water loss. That's a $12M bet on infrastructure that doesn't need to be sexy to be essential."
The Municipal Playbook
Taggle's customer base is brutally specific: councils and utilities. They're not chasing B2C hype; they're selling long-term contracts to water authorities who have been using the same analog meters for 50 years. The 40% organic search traffic suggests they're not buying their way into these accounts—these are engineers and procurement officers searching for solutions to real problems.
The Revenue Reality
With $12.3M in revenue and 44 employees, Taggle is generating approximately $280K per employee. This isn't a high-growth VC fantasy—it's a sustainable, capital-efficient business model. They're not burning cash on customer acquisition; they're building relationships that last decades because water infrastructure doesn't get replaced on a whim.
The keyword data reveals something fascinating: 'gwmwater horsham' and 'elster metering' are among their top searches. This isn't brand awareness—it's project-specific procurement. Taggle is embedded in real water management projects, competing with legacy players like Elster by offering digital integration that analog meters simply can't match.
- Built for infrastructure, not apps: Their tech stack (jQuery, Bootstrap) suggests a focus on reliability over flashiness
- 40% organic traffic from engineers, not marketers: Search terms like 'manometer that sends notifications if pressure drops' show real problem-solving intent
- The 'undefined' traffic geographies hint at expansion beyond Australia into Southeast Asia or the Middle East
The Smart Bet on Dumb Infrastructure
While everyone chases AI, Taggle is digitizing the pipes that carry our water. That's not sexy, but it's essential—and that's where the real value lies.
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Taggle - Digital Water Metering and Water Management
Taggle provides an integrated end-to-end digital water metering solution for councils and utilities, saving water for a sustainable future.
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About taggle.com
Taggle provides an integrated end-to-end digital water metering solution for councils and utilities, saving water for a sustainable future.
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taggle.com uses 16 technologies across their website including Google Fonts, HSTS, PHP, and more.
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taggle.com receives approximately 4.8K monthly visitors and ranks #4,309,651 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:02 on the site.
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