tamaris.com
Get leads like Tamaris — and thousands more
Build targeted lists by tech stack, traffic, and more
Tamaris: The German Shoe Giant with a Trustpilot Problem
How a €57M revenue brand dominates search but struggles with customer satisfaction
Tamaris dominates the European women's shoe market with €57M in revenue and 1.2M monthly visitors, yet their 1.5-star Trustpilot rating reveals a critical disconnect between brand reach and customer experience.
"When 47% of your traffic is direct and your top keyword is your brand name, you've built awareness—but at what cost to customer loyalty?"
The Brand-First Audience
Tamaris doesn't just have customers—they have brand believers. With 37,940 monthly searches for 'tamaris' (their #1 keyword), they've achieved remarkable brand recognition. But this direct-traffic dominance (47%) suggests a captive audience rather than a discoverable one. The real story? They're winning on brand recall but potentially losing on organic discovery for generic shoe terms.
The German Engineering Paradox
Built on a stack that includes jQuery, Bootstrap, and Tailwind CSS, Tamaris represents legacy enterprise e-commerce at scale. Yet their 1.5-star rating from 458 Trustpilot reviews tells a stark story: product quality isn't matching digital polish. With 231 employees generating €57.7M, they're at €250K revenue per employee—efficient but potentially stretched thin on customer experience.
The data reveals a classic enterprise trap: Tamaris has mastered the mechanics of scale—135,671 backlinks, multi-language support (en-GB), and presence across TikTok, Instagram, and YouTube. But when your top keywords include phonetic misspellings like 'tam aris' and 'ταμαρισ' (Greek), you're not optimizing for search—you're capitalizing on brand confusion.
- Direct traffic (47%) exceeds organic (42%)—unusual for e-commerce, suggesting heavy brand investment or repeat purchase behavior
- Trustpilot disaster: 1.5 stars from 458 reviews indicates systemic CX issues, not isolated complaints
- Tech stack is mature but dated—jQuery and Bootstrap suggest legacy codebase that may hinder mobile-first innovation
- Multi-market presence with undefined top countries suggests SEO tracking issues or fragmented international strategy
The Scale vs. Satisfaction Tradeoff
Tamaris proves you can build a €57M brand on search dominance alone—but customer love remains the missing ingredient for sustainable growth
What tech stack does Tamaris use?
How much traffic does Tamaris get?
Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Tamaris's audience located?
Who competes with Tamaris?
Device Distribution
What keywords does Tamaris rank for?
5 keywordsHow is Tamaris's SEO?
Open Graph Image
https://images.ctfassets.net/wigd4uvjkmv7/01AH94JNeEhhrHpOL5l6mU/8509ab5cdb15635a6e25321f174988e4/001-25-SAISON-M-GROUP-9664_onlineshop.JPG?w=1200&h=630&fit=thumb&f=top&q=60
Meta Tags
Tamaris online shop – Women's shoes – Women's handbags – Jewellery
Women's shoes, bags and jewellery from Tamaris. ✔ Wide selection ✔ Size recommendation ✔ Free returns → Find out more in the official Tamaris shop.
H1 Tags
What is Tamaris's revenue?
Who works at Tamaris?
Loading leads...
What do customers think of Tamaris?
Tamaris
Categories
Activity & Engagement
Contact Information
Reviews (20)
good customer service
Even though I was not happy with the quality of the boots I purchased, they quickly helped me to solve the issue. So for me, they provided a good and fair customer service.
No connection response from Customer Service Team
I have been trying to connect with Tamaris Australia. I have sent two messages via their portal page and no response thus far. To return they ask you to connect with their Customer Service - which doesn’t appear to answer. Very disappointing as I was intending to purchase several pairs of their shoes. A response would be great Tamaris Team.
Dear Customer, Thank you for your honest feedback. This is the only way we can continuously improve our service. Please feel free to describe your issue to us at [email protected]. To return products purchased from our online shop, you must indeed use our returns portal: https://tamaris.com/de-AT/returns/ We hope to welcome you back soon. Your Tamaris Online Shop Team
Poor quality
Poor quality. No free delivery, no free return. My first and last time buying from them.
Dear customer, whether it is the service or the products that we offer – we want you to be satisfied. For this reason, your feedback is important to us. It gives us the opportunity to improve our work and our online shop. We will incorporate your suggestion / comments into our future development. We thank you for your support.
I ordered shoes that never arrived
I ordered shoes that never arrived. When I wrote to cancel the order I was told that I ordered from the wrong shop and that I should fill out a form so that an investigation could be conducted with DHL. I paid more than EUR 250 for shoes I never received and I have followed up twice and I have received no response. This is totally unacceptable and I feel robbed! Further to this review I called Tamaris and I was screamed at my a man called Frank who told me that there is only ONE online shop after telling me that I ordered from the wrong shop. I eventually got notification that my shipment had reached the carrier centre and that I would be refunded but they would charge me 4 euros for shipping. This has honestly been the worst experience and I will never buy from them again and I have warned all my friends not to either.
Dear Customer, we are very sorry to hear about Your experience and understand how frustrating this situation must be for You. We would like to clarify that the delivery country in our online shop is automatically preselected based on the shop You are browsing. If an order is placed in the wrong country shop, the parcel will be shipped to that country. All delivery details are shown during checkout and in the order confirmation so they can be reviewed before the order is dispatched. Please rest assured that we never intentionally ignore inquiries. If one of Your messages went unanswered in the daily volume of requests, we sincerely apologize — this is never our intention, nor would we ever try to deceive any customer. Once a parcel has been shipped, DHL follows fixed procedures, and an investigation or return can unfortunately take some time. A refund is only possible once the investigation is completed or the parcel has been returned to us. We are truly sorry for the inconvenience, and if Your case is still unresolved, we kindly ask You to contact our customer service again so we can support You further. Kind regards, Your Tamaris Team
Poor quality
I am a former and loyal customer of TAMARIS but I realise that the quality is no longer up to scratch. These shoes, most of which are made in Asia, don't last as long as they used to and they're not sold at low prices because an uninformed consumer might think they're German quality. At that price, you're better off with MEPHISTO made in France... What's more, TAMARIS shops are franchises and if you have a quality problem you don't have to deal with the parent company. So if you come across a retailer who is unwilling to accept your complaint, you have no means of exerting pressure.
Dear Customer, thank you for sharing your feedback and long-standing trust in our brand. We’re sorry to hear that you’ve recently been disappointed with your experience. Please note that Tamaris stores are operated independently as franchise partners, but they are all obliged to comply with the applicable legal warranty regulations. If a quality issue arises, the respective retailer is responsible for reviewing and processing the complaint in line with these standards. We truly value your feedback, as it helps us continue improving our products and services. Thank you, your Tamaris Team
Frequently Asked Questions about Tamaris
What is Tamaris's Revenue?
What does Tamaris do?
How fast is Tamaris growing?
How do people interact with Tamaris?
How do people find Tamaris?
Who uses Tamaris?
What technologies does Tamaris use?
Who are Tamaris's competitors?
What do customers think of Tamaris?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Tamaris?
Contact Information
Export tamaris.com Data
Download the complete tech stack, analytics, leads, and company data for tamaris.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About tamaris.com
Women's shoes, bags and jewellery from Tamaris. ✔ Wide selection ✔ Size recommendation ✔ Free returns → Find out more in the official Tamaris shop.
Company Overview
tamaris.com Social Media
Contact tamaris.com
Phone Numbers
Technology Stack
tamaris.com uses 17 technologies across their website including Adobe Fonts, PHP, Contentful, and more.
Fonts
Adobe Fonts
Programming Languages
PHP
CMS
Contentful
Cloud & Hosting
Cloudflare
E-commerce & Payments
Klarna
A/B Testing
AB Tasty
Traffic & Audience
tamaris.com receives approximately 1.2M monthly visitors and ranks #31,700 globally. The website has a bounce rate of 35% with visitors viewing an average of 6.8 pages per visit. Users spend an average of 2:44 on the site.
The majority of tamaris.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is tamaris.com?
What technologies does tamaris.com use?
How do I contact tamaris.com?
What are tamaris.com's social media accounts?
How popular is tamaris.com?
Related Searches
This page provides publicly available information about tamaris.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit tamaris.com directly at https://tamaris.com.