While you're obsessing over SaaS multiples, Tanis is building the physical backbone of the $200B global candy industry. They don't make gummy bears—they make the machines that make gummy bears.

"In a world of digital disruption, Tanis proves that industrial hardware with deep domain expertise still prints money."

The traffic split tells the real story: 50% organic, 31% direct. That's not a marketing-led growth company—that's a word-of-mouth industrial brand. When your customers are factories that take 18 months to decide on a $2M production line, direct traffic means repeat business and referrals. The 12% 'undefined' traffic likely represents the Middle East and APAC markets where their sales directors (like Mark Sheffield) are actively expanding.

• 360 employees generating $600K revenue per head—exceptional for industrial hardware
• CTO Martijn Tanis still active, suggesting technical leadership remains in founder DNA
• Multi-language strategy (NL/EN) with APAC sales presence indicates global execution
• PWA and modern tech stack (Tailwind, DaisyUI) shows they invest in digital experience despite being hardware-focused