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Taquiza: The Blue Corn Empire in Miami
How 44 employees generate $9.5M by mastering the basics
While most restaurants chase trends, Taquiza chases the perfect blue masa. They've built a $9.5M empire not by adding bells and whistles, but by mastering the single most fundamental element of Mexican cuisine: the corn itself.
"In a world of fusion tacos, Taquiza's uncompromising focus on USDA Organic, non-GMO blue corn is their most powerful differentiator."
The Anti-Franchise Strategy
Taquiza operates with surgical precision. With only 44 employees generating $9.5M in revenue, they maintain an exceptional revenue-per-employee ratio. This isn't a scaling machine built on frozen ingredients and supply chain shortcuts—it's a craft operation scaled with discipline. Their 45% direct traffic proves customers aren't just browsing; they're seeking out the specific Taquiza experience.
The Search Dominance Play
The keyword data reveals their local monopoly. 'Taquiza' alone commands 1,440 monthly searches—more than their specific location modifiers combined. When Miami craves blue corn tacos, they don't search for 'tacos'; they search for 'Taquiza.' This brand equity is worth more than their entire tech stack, which includes modern tools like Tailwind CSS and PWA capabilities.
Their tech stack tells a story of pragmatic modernization. They use jQuery and Bootstrap—tools many developers would call outdated—yet they've layered in PWA capabilities and DaisyUI. This isn't a tech company playing restaurant; it's a restaurant using tech just enough to serve its purpose without distraction.
- The 'Blue Totopos' since 2014—owning the visual identity of blue corn
- USDA Organic & NON-GMO certification as a core marketing pillar, not an afterthought
- Rotating craft beer program that complements the traditional menu without overshadowing it
- 45% direct traffic indicates a destination brand, not a convenience stop
The $9.5M Lesson in Focus
Taquiza proves that in food, depth beats breadth every time. They don't sell tacos—they sell the authentic experience of blue corn, and Miami pays the premium.
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Taquiza Tacos | The Original Blue Totopos Since 2014 |
Taquiza is a traditional Mexican taqueria crafting authentic tacos & street fare. Our blue masa, used for our homemade tortillas and chips, ground daily using certified USDA Organic & NON-GMO corn. We carry a wide variety of Mexican beer alongside our rotating craft and local selections.
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About taquizatacos.com
Taquiza is a traditional Mexican taqueria crafting authentic tacos & street fare. Our blue masa, used for our homemade tortillas and chips, ground daily using certified USDA Organic & NON-GMO corn. We carry a wide variety of Mexican beer alongside our rotating craft and local selections.
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taquizatacos.com uses 12 technologies across their website including UserWay, Font Awesome, ASP.NET, and more.
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taquizatacos.com receives approximately 6.9K monthly visitors and ranks #2,742,482 globally. The website has a bounce rate of 19% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:20 on the site.
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